Blogging: A Business Model for Growth
Do you blog for business?
Are you wondering how the blogging can help your business?
To learn how a blog can be the center of your entire marketing program and explode your business’s growth, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content, Get Customers and Managing Content Marketing.
Joe shares his blogging story and how sharing free content grew his business. You’ll learn how blogs can grow your email list, why multi-author blogs may be worth exploration and how to widen your professional network.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
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21 Social Media Predictions for 2013 From the Pros
Are you wondering what 2013 might look like for social media marketing?
If the changes seen in 2012 are an indicator, there will be a lot more change in 2013.
To get a grip on what the near future may look like, we tapped the knowledge of 21 social media pros.
Here’s what they had to say.
And if you’re curious, here were the 2012 predictions.
#1: Ecommerce and Social Media Grow Together
Viveka Von Rosen
I don’t know about the world in general, but I am fascinated with the movement of ecommerce and predict that it will continue to trend in 2013.
When I asked my personal ecommerce expert Gideon Lask (CEO and founder of BuyaPowa), he said one huge trend in ecommerce will be the continued empowerment of the consumer.
“No one telling the shopper what to buy, when to shop and how much to pay. Too many retailers are failing by not realizing that consumers want to do it on their terms. Time to give them the key to the car. Empower them and you’ll win loyalty.”
8 Content Marketing Trends for B2B
Are you wondering if content marketing can help your business?
If so, look no further.
In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and MarketingProfs.
You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.
#1: Producing Enough Content Is Top Challenge
In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge.
Producing enough content is now the top challenge for content marketers.
10 Content Marketing Tips You Can Employ Now
Are you looking for content marketing ideas?
Need some actionable tips you can put to use today?
We asked 10 content marketing experts for their best content marketing tips.
Here they are:
#1: Leverage the Power of Interviews
Without a doubt, one of my hottest content marketing tips is to do interviews… especially video interviews. In fact, it isn’t just hot… it’s downright freakin’ sexy.
David Siteman Garland
Here is why you should add interviews to your content repertoire (big word!) in a fun numerical order:
- If you can ask questions and like talking to people, you can interview someone. No need to come up with blog topics, just ask away.
- Interviews are an incredible relationship-builder. Want to meet your favorite author? Connect with the influencers in your space? Nothing builds a relationship like a good ole interview (especially on video, as you will REALLY get to know someone).
- Replicable, replicable, replicable. There are plenty of interesting people out there in your niche to interview. I doubt you will run out of content. Not running out of content? That’s a good thing!
- Credibility by association. Ahhh, this is a good one. When people see you interviewing awesome people, they assume you are awesome. This is good. For example, people assume I’m probably pretty neat as I can be seen on-screen with Tim Ferriss, Seth Godin, Gary Vaynerchuk and more. You can be pretty neat too.
Following Your Passion: How Content Can Help You Grow
Do you follow your passion?
Are you wondering if there might be a link between content and living your dreams?
To learn how publishing content can get you to where you want to be, I interview C.C. Chapman for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview C.C. Chapman, co-author of Content Rules. He’s also a blogger at Digital Dads, a photographer, a long time podcaster and founder of the Cleon Foundation (an agency focused on causes). His newest book is Amazing Things Will Happen.
C.C. shares his story of how creating content about his passions has helped him gain the success and audience he has today.
You’ll learn how to follow your passions, while achieving your goals.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
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You can also subscribe via iTunes, RSS, Stitcher or Blackberry.
How to Master Content Marketing In a Month
Do you want to attract a steady stream of new customers?
Are you looking to create better content, but you need fresh ideas?
A lot of marketers are still unclear about what content marketing means.
This article will explore the benefits of content marketing and preview an exciting new opportunity from Social Media Examiner to help take your content marketing to the next level.
Smart Content, Big Rewards: An Example
Today, businesses of all sizes are using content marketing to slay the competition, attract large followings of loyal customers and explode their business’ growth.
But when tiny Magnolia Hi-Fi started using content, the Internet wasn’t even around. Did that stop them? Heck no!
Magnolia used content marketing to grow from a small audio store to an $87 million brand.
Back then, they had just transitioned from a neighborhood greeting card and photography store to an audio specialty store. Competition was fierce and they didn’t even have a marketing plan. So they hired a salesman (who knew a lot about educating prospects with great information) to develop a solid profitable marketing plan.
The plan was to give prospective buyers something to focus on other than price – content.
They created a series of stereo buyer’s guides, which offered educational content that answered prospects’ questions about buying audio equipment. These were distributed as newspaper inserts (remember there was no Internet at the time!).
Blogging Success: How to Create Content People Love
Do you want to drive more traffic to your website?
Would you like to create content that people would go crazy for?
To learn the secrets of attention-grabbing blog posts that generate traffic, I interview Michael Hyatt for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World, former CEO of Thomas Nelson Publishers, and the host of the This Is Your Life podcast.
Michael shares his experiences as a successful blogger and content creator.
You’ll learn why headlines and photos are the most attention-grabbing aspects of your articles.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
Podcast: Play in new window | Download
You can also subscribe via iTunes, RSS, Stitcher or Blackberry.
