5 Ways to Find Blog Topics With Social Media

social media how toDo you need ideas for new blog topics?

Do you use social media to find them?

Social media conversations can lead to topics that feed your blog.

In this article I’ll share five ways you can use social media to find new blog topics your audience will love.

#1: Expand on Social Discussions 

Combining your social and blog efforts doesn’t have to be a one-way street. You can use them to play off of each other.

After you publish blog content, promote it on each of your social media channels. Tweet out a link to new (and old!) blog posts and ask for your audience’s opinion on the topic. Or post it to a LinkedIn group and ask the members for their thoughts.

When Copyblogger publishes an article on their website, they also create a discussion on LinkedIn asking for opinions on the blog post.

Their staff then checks in and engages with the commenters, asking for additional opinions or coming up with new questions to keep the conversation going.

copyblogger conversation update

Keep the conversation moving forward to get ideas for new blog topics.

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How to Create Highly Shareable Blog Content Using Facebook

social media how toDo you want to create blog posts people can’t help but share?

Have you used Facebook to find content that’s most appealing to your readers?

You can write shareable blog posts by taking the time to understand what your audience really wants from you.

In this article you’ll discover four ways to find the ideas your fans want to discuss and share.

Why Shareable Blog Content Matters

If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.

whole foods facebook blog post update

Whole Foods knows their audience values and shares blog posts that have recipes and shopping lists.

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5 Ways to Connect With Your Fans Using Visual Content

social media how toDo you give your customers the best information in the simplest way possible?

Are you connecting with your fans through visual content?

Pictures and video can inspire and amaze your audience in a way text just can’t.

In this article you’ll find five ways you can use images and video to connect with and add value for your audience.

Your Audience Craves Visual Content

Our brains love images. Did you know we process visuals 60,000 times faster than text? That’s an important fact to keep in mind as you develop your social media marketing tactics.

If you have an important message you need to convey or just want to stand out from the crowd, visual content (whether it’s a picture or a video) is the way to go.

my kids' adventures collage

Stand out from the crowd by sharing images that convey your story.

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Google+ Marketing Tactics: How to Promote Your Content on Google+

Do you use Google+ for business?

Are you wondering how to promote your content on Google+?

To learn about Google+ tactics that are available to marketers, I interview Lynette Young for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Lynette Young, author of Google+ for Small Businesses. Her agency, Purple Stripe, helps businesses thrive with social media. Lynette is a Google+ marketing expert who has more than 1.5 million followers on Google+.

Lynette shares why she got hooked on Google+, and how businesses can use the tools available to succeed on the platform.

You’ll discover how to get your content to show up in Google, and how Google+ users are different than Facebook users.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Promote Your Content With Social Media

social media how to Do you put a lot of time and effort into the content you create?

Do you want that content to be seen by as many people as possible?

A master chef can present the same meal in 100 different ways, and you can do the same thing with your content.

In this article, I’ll show you the best practices of presenting the same piece of content in multiple ways on the same networks.

#1: Feature It on Facebook

Facebook offers you three different ways to post your content: links posts, posts with images and video/rich media. Let’s dive into your options with the different post formats possible.

Facebook Link Posts

A link post is when you want to share a link in your Facebook update. Did you know that you’re able edit the headline, link description and preview image on any link post?

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How to Benefit from the LinkedIn Publishing Platform

social media how to Did you know you can publish your articles on the LinkedIn publishing platform?

Do you want to build more authority in your niche?

LinkedIn is opening up its publishing platform to all 277 million+ members!

In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence.

Why LinkedIn Publishing Platform?

I’ve always said you don’t have to be anointed as an influencer to build online influence. It’s up to you to contribute to your community, share valuable experience and create astute content that shows your thought leadership.

The LinkedIn publishing platform gives you the opportunity to expand your reach in a major way. Since all LinkedIn members have access to the platform, it’s critical for you to create high-quality content that differentiates you.

linkedin posts tab

Your published posts show up at the top of your LinkedIn profile.

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Getting Started With Blogging: 16 Resources to Boost Your Blog

social media how toAre you a business owner or professional with something to say?

Do you want to be considered an expert in your field?

Whether you are a marketing pro, business owner or professional, a blog could significantly boost your career or business.

In this article you’ll find all of the tips and resources you’ll need for getting started with blogging.

#1: Create Your Blog

There are a variety of blogging platforms; however, the only real option for a business blogger is WordPress. You want something that looks and feels professional, because your blog should be a reflection of your brand, mission and business. And these days, some business owners even opt out of a traditional website altogether in favor of a company blog.

If you haven’t already done so, you’ll want to register a domain and decide on hosting for your blog. Those who already have a company website may just need to add a blog. WordPress is easy to use and the site will basically walk you through the process. Sign up, choose your theme and you’re ready to go.

How to Choose a Domain Name: Although it’s likely you’ll use your name or the name of your company as your domain, there are other options. This post from Amy Lynn Andrews offers no-nonsense tips for naming your blog.

amy lynn andrews article

AmyLynnAdrews.com shows you how to pick your web address.

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5 Steps to Building Quality LinkedIn Connections

social media how toAre you trying to find quality leads for your business on LinkedIn?

Are you rising above the noise with quality engagement?

Using your LinkedIn profile to connect with market influencers and potential clients is smart–when done right.

In this article, you’ll discover a five-step process for building the solid relationships you need to generate a steady flow of leads from LinkedIn.

linkedin istock image

LinkedIn is a great marketing tool if you create relationships based on trust. Image source: iStockPhoto.com.

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How to Create Visual Social Media Content

social media how to Do you use images to boost engagement?

Are you looking for tools to create better visual content?

Creating compelling visuals for your social media marketing can be challenging.

In this article you’ll find just about every resource you need to create visual stories on all of the major social platforms.

The Big Picture

Visual content has become extremely important to marketers’ social tactics. That’s because of a growing consumer interest in images as evidenced by popular sites like Pinterest, Instagram and Snapchat.

People connect more emotionally with images than they do with text. In fact, customers are more likely to take action or make a decision when prompted with an image.

That means brands using visual social media content to drive a stronger message to their audience will naturally cut through the noise and rise to the top.

Here’s a lot of important stuff you need to know about visual content for social media marketing.

#1: Making the Case for Visual Content in Social Media

The use of visual content in social media has exploded, partly because it’s so easy to create and share images and video with a smartphone, and partly because images are more persuasive than text content. Here are some important reasons why you should include visual stories in your social marketing tactics.

Why Use Visual Content in Social Media Marketing?: Over at the Marketing Tech Blog, Douglas Karr breaks it down for us with an infographic (of course) to explain why any social marketing should be dominated by visuals.

marketing tech blog

Read up on why your social media should have a visual focus over on the Marketing Tech Blog.

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