5 Ways to Blog From Your Mobile Device

social media how toDo you need to blog while on the go?

Would you like to have the ability to blog from your mobile device?

In this article, I’ll show you what you need to run your blog from your mobile device.

Why Blog From a Mobile Device?

OK, so you’re not going to build a robust blog entirely on mobile.

But once you’ve launched your blog using a platform like WordPress, a computer is no longer required to continue posting, engaging and building your brand online.

In today’s mobile, 140-character world, more readers prefer their content in bite-sized chunks—which makes quick-hit and multimedia posts from a mobile device ideal in some cases.

“Every day you have to be communicating; that’s the important thing,” said rock star video blogger Gary Vaynerchuk, when asked what today’s businesses are lacking online. “Long-form blogging was the big thing in years back. Microblogging is now the big thing. It’s changed the dynamics a bit.”

And microblogging doesn’t have to be just a Twitter thing. Many new WordPress themes have custom content types baked into the editor and design for short blurbs, photos and even asides.

In fact, a standardized list of these “short-form” post formats has been recognized since WordPress 3.1, and bloggers can now customize their themes around these specific, shorter-than-normal posts. That standard list of post formats includes Aside, Audio, Chat, Gallery, Link, Quote, Status and Video.

wordpress-post-formats

WordPress makes it easy to publish short-form content with those callouts on the content management side of things. It’s encouraging Google and other search engines to become more flexible when it comes to ranking quality content, no matter how many words the body area contains.

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18 Social Media Marketing Tips From the Pros

social media how toWould you like to improve your social media marketing?

Are you wondering what social media marketing tactics the pros like to use?

We asked top social media pros to share their hottest social media marketing tactics.

In this article, you’ll discover strategies the pros use to boost their social media marketing.

#1: Stay Top of Mind Using LinkedIn Tags

viveka von rosen

Viveka Von Rosen

On LinkedIn, you shouldn’t send an email blast to every one of your connections. However, you can create lists of “tagged” groupings so you can send relevant and helpful information to your contacts at strategic times.

When you tag your connections on LinkedIn, you can sort/filter them by Tags and—wait for it—send a message to up to 25 people at a time.

process of tagging

You can filter by tag and then send a message to up to 25 people.

For example, if one of your niche markets on LinkedIn is marketers who target medical professionals, all you have to do is:

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5 Habits of Successful Content Marketers: New Research

social media researchAre you wondering what the best content marketers do differently?

Do you want to take your content marketing to a new level?

Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing.

Where Are We Headed?

On one hand, the industry is still growing and has a long way to go. On the other hand, things are looking up and confidence is growing as many marketers start to get it right!

What’s clear from the report is that the most successful B2B marketers are doing more! “More what?” you ask. Well, they’re spending more money, paying more attention to strategy, using more tactics and social media platforms and even producing more content.

Let’s dig deeper into five trends that show exactly what the most effective B2B content marketers are doing.

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Content Marketing: How to Attract People With Content

Do you use content marketing for your business?

Are you wondering how to attract customers with your content?

To learn about the power of content marketing, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute, the Content Marketing World conference and author of the new book, Epic Content Marketing.

Joe shares why a content marketing strategy is important for your business.

You’ll learn how content marketing works and what you need to do to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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6 Marketing Trends to Watch in 2013: New Research

social media researchAre you looking for the latest marketing trends?

Wondering how the wide choice of devices and platforms are impacting marketers and consumers?

According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.

Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go.

To do that, you’ll need to understand these 6 emerging trends that will have a significant impact on your marketing strategies.

#1: Media Fragmentation

Consumers are everywhere, all at the same time. According to the Edison report, there are 256 million U.S. users on TV, 243 million on radio, 232 million on the Internet, 182 million connected at home via broadband, 177 million connected at home via wi-fi, and 139 million smartphone users.

multitasking new normal

Media multitasking is the new normal.

In this age of multimedia consumption, consumers are using more devices across a common set of platforms to do more things than ever. That means marketers have to play catch-up and shift away from strategies of the past. Today, the “e” in ecommerce means “everywhere.”

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How to Find Great Content to Share on Twitter

social media how toWhat content are you sharing on Twitter?

Do you struggle to find interesting, relevant things to tweet about every day?

In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter.

Why Curate?

Today most marketers understand the need to create informative and relevant content. But it’s equally important to curate informative and relevant content.

In addition to creating great content for your site, the links to the other people’s content that you share on Twitter also matter.

When you share good content on Twitter, the kind your audience loves, it’s easier to build a strong community. And sharing great content will also increase your credibility in your industry.

retweet

When you create and curate relevant content, people are more likely to retweet and share your stuff. Image: iStockPhoto

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Three Steps to Becoming a Thought Leader in Your Industry

social media case studiesDo you want your company to be seen as a thought leader in your industry?

Are you B2B in a niche market and wondering if social media is relevant to your audience?

Drillinginfo, a software as a service (SaaS) company serving the global oil and gas industry, is a B2B provider in a very specialized niche market, which has been actively using social media since September 2012.

Their goals are to emphasize their role as an oil and gas intelligence company and boost the perception of the company as a thought leader in the industry.

Since September 2012, they have increased their blog readership by over 2000% and developed relationships with influential industry leaders through social media.

Current and potential customers have indicated that the Drillinginfo blog is a premier source of information in the oil and gas industry, which is exactly what the company wants.

read di blog

Drillinginfo's social media manager has some fun keeping blog contributors motivated.

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Being Useful: New Marketing Techniques That Work

Are you wondering how your business can be more useful?

Do you provide youtility?

To learn about youtility and a new way of thinking when it comes to marketing, I interview Jay Baer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jay Baer, the founder of the award-winning blog Convince & Convert and co-author of The Now Revolution. His brand-new book is called Youtility: Why Smart Marketing Is About Help Not Hype.

Jay shares the many different ways companies are already providing youtility to their customers.

You’ll learn the three categories of being useful and how to implement them into your business.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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Small Business Social: How to Build Relationships

Do you use social media to attract and engage customers?

Are you wondering how you can use social media to market your business and drive sales?

To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. He also trains and coaches small businesses on social media marketing at Jeff Korhan.com.

Jeff shares his knowledge of and experience with social marketing from running his own small business, and how you can implement it into your business.

You’ll learn about the ‘Social Marketing Process’ and the importance of collaboration and cooperation.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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