8 Collaboration Tools to Improve Your Content


social media toolsAre you part of a team that collaborates on content?

Want tools to make the collaboration process more efficient?

Whether you’re working on blog post or creating social media updates, the more people involved, the richer the results can be. Using collaboration tools makes the process smooth and seamless.

In this article I’ll share eight collaboration tools to improve your productivity.

collaboration tools to improve content

Discover eight collaboration tools to improve your content.

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How to Build a Blogging Team


social media how toAre you struggling to publish regularly to your blog?

Have you thought about bringing in other writers?

With a team of bloggers, you can share the workload and keep your blog updated with fresh content.

In this article you’ll discover how to set up and support a blogging team for your business.

build a blogging team

Discover how to build a blogging team.

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How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher


social media how toWant to give existing content new life and greater visibility?

Looking for a way to publish more often without much extra work?

Use LinkedIn Publisher to consistently provide useful content for your audience, gain visibility and build your professional identity without writing anything new!

In this article you’ll discover three ways to give existing content new life using LinkedIn Publisher.

republish repurpose and reinvent content for linkedin publisher

Discover how to republish, repurpose and reinvent content with LinkedIn Publisher.

22 comments

 
 

Experiences: How to Stand Out in a New Age of Marketing


Are you looking for a competitive advantage?

Have you thought about creating experiences for your audience?

To learn how to create experiences and why they are essential to stand out in this noisy world, I interview Robert Rose.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Robert Rose, chief strategy officer at the Content Marketing Institute. He’s co-author of Managing Content Marketing and co-host of the This Old Marketing podcast. His latest book is called Experiences: The 7th Era of Marketing.

In this episode Robert will explore how creating experiences can help you stand out in a noisy world.

You’ll discover businesses doing experiences right, as well as how to get started creating experiences for your audience.

podcast 145 robert rose stand out in a new age of marketing

Listen as Robert Rose shares how to stand out in a new age of marketing.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

9 comments

 
 

8 Ways to Use Social Listening for Your Business


social media how toDo you monitor what people are saying about you online?

Are you using this information to enhance your business?

The insights you gather about your customers, prospects, products and competitors with social listening can be valuable.

In this article you’ll discover eight ways to use social listening for your business.

Why Social Listening?

Social listening (or media monitoring, as some people like to call it) is about searching the web and the social space to see what’s being said about your company, your competitors and other topics of interest.

8 ways to use social listening

Discover 8 ways to use social listening for your business.

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Content for Leads: How to Create Content That Spreads and Fills the Funnel


Do you create content?

Are you looking to generate more leads?

To learn how to get the most from your content, I interview Jason Miller.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He’s the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11. Jason is also an excellent photographer specializing in rock bands.

Jason focuses on creating sharable content that also generates leads.

You’ll discover how content ties into influencer relationships and how to leverage it.

“podcast

Listen as Jason Miller shares how to create content that spreads and fills the funnel.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

12 comments

 
 

Content Marketing: How Businesses Can Grow With Content


Do you have a content marketing strategy for your business?

Would you like to discover how to create and distribute content that will drive sales for your company?

To learn how to grow your business with content marketing, native advertising and more, I interview Robert Rose.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Robert Rose, the co-author of the book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. He’s the chief strategist at the Content Marketing Institute. He’s also the co-host of the podcast, This Old Marketing.

Robert explores content marketing, native advertising and what all of it means for your business.

You’ll discover how to develop a content marketing strategy that grows your business, take advantage of the marketing opportunities offered through native advertising and learn new ways to distribute your content to the right influencers.

social media examiner podcast with robert rose

Listen as Robert Rose shares how businesses can grow with content marketing.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

17 comments

 
 

How to Boost Your Content Reach With Social Media


social media how toLooking for the best ways to publicize your content?

Want more social exposure from the get-go?

Sharing on a variety of social media platforms in different ways helps you engage with a variety of audiences.

In this article I’ll share posting guidelines you can use to promote your content for the first 24 hours after it goes live.

boost content visibility

Find ways to boost your content reach with social media.

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20 Social Media Marketing Tips From the Pros


social media how to

Would you like to improve your social media marketing?

Are you up to date with the best social media tips and tools?

We asked 20 social media experts to share how they’re getting results with social media marketing today.

Here’s what they had to say.

20 social media tips

Get 20 social media tips from the pros.

#1: Mine Twitter to Grow Your Audience

mark schaefer twitter pic

Mark Schaefer

While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.

Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.

Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.

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