Writing and Social: Why the Written Word Is Your Marketing Advantage

Do you write content for your business?

Are you looking to improve the quality of your writing and your storytelling skills?

To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers. Her newest book is called Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Ann shares why she decided to write a book for marketers about writing.

You’ll discover how to improve your writing for social media.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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How to Maximize Your LinkedIn Publishing Exposure

social media how toHave you tried LinkedIn’s publishing feature?

Do you want more people to see your business articles?

LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.

In this article I’ll share five tips for optimizing your content for LinkedIn publishing.

#1: Know How Channels Work

LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).

5 linkedin publisher tips

Find out how to optimize content for LinkedIn Publishing.

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How to Optimize Your Content for the Top 5 Social Networks

social media how toAre you sharing content on different social networks?

Do you know the best way to share it for each platform?

Sharing your social media content isn’t a one-message-fits-all exercise.

In this article I’ll show you how to share content the right way for the top five social media networks.

optimize content for social network updates

Find out how to optimize content updates for the top 5 social networks.

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26 Creative Ways to Publish Social Media Updates

social media how to Are you struggling to find ideas for posts on Twitter, Facebook and Google+?

Do you need to come up with additional social media updates?

Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content.

In this article you’ll discover 26 (A to Z style) prompts to help you deliver a never-ending supply of social media updates.

26 social media updates

Find 26 ways to publish updates on social media.

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5 Tools to Help You Discover Great Content to Share With Your Fans

social media toolsDo you need more engaging social media content?

Are you looking for ways to discover great content to share with your fans?

What if there were great tools that surfaced popular content you could share?

In this article I share five tools to help you discover great content and brainstorm new ideas.

#1: Search Popular Shared Content

When you visit BuzzSumo for the first time, you’ll probably wonder why no one thought of this tool sooner. It is so helpful!

5 content discovery tools

Discover great content with these 5 tools.

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How to Infuse Your Personality Into Your Social Media Marketing

social media how toDo your readers see you as a logo instead of a real person?

Are you sharing the real you in your social marketing?

It’s tough to walk the fine line between being professional and being yourself. With social media those two things don’t have to be mutually exclusive.

In this article you’ll discover four ways you can infuse your personality into your online marketing efforts.

#1: Tell a Really Good Story

Everyone loves a good story. In fact, stories stimulate the brain and change how we act.

As a marketer, part of your job is to tell a story that leads to long-term relationships and sells a product or service. The trick is sharing the right story to draw readers in, but keeping it short enough that they don’t lose interest.

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4 Ways to Use the Facebook Save Button for Delayed Content Consumption

social media how toHave you ever wanted to save Facebook content to read later?

Are you looking for ways to find that saved content?

Depending on the type of device you’re using, Facebook save can be time-consuming or frustrating.

In this article I’ll share four easy ways you can use the Facebook Save button for saving articles you’re interested in reading later.

Avoid the Hassle of Missing Content With the Facebook Save Button

Your Facebook connections and favorite pages offer some really great content–but you don’t always have time to read it so you want to save it for later. If you’re like most people, you haven’t found an easy or efficient way to do that.

saving article links on facebook

Find out how to save article links on Facebook.

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How to Use LinkedIn Publisher to Get More Visibility

social media how toDo you want more visibility on LinkedIn?

Are you using the new LinkedIn publishing platform?

Publishing content on LinkedIn Publisher can give your content and your reputation a boost.

In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.

Why Use Publisher?

Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.

linkedin publisher for visibility

What you need to know for more visibility on LinkedIn with Publisher.

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How to Get More Leads With Creative Social Tactics

social media how to Do you segment and track leads?

Are you reaching the right people at the right time?

Before customers buy your product or service, they go through a process of discovery, learning and understanding.

Customizing your social tactics based on the buying stage increases sales.

In this article you’ll discover tactics that engage customers at each buying stage and move them toward the final sale.

Why Segment for Each Buying Stage

Tailoring your marketing tactics to a lead’s specific buying lifecycle stage ensures you’re making the biggest impact, shortening the sales cycle and increasing your overall top-to-bottom conversion rates.

social tactics for more leads

Find out how to different marketing tactics at each stage of the buying lifecycle to get more leads.

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