5 Ways to Connect With Your Fans Using Visual Content

social media how toDo you give your customers the best information in the simplest way possible?

Are you connecting with your fans through visual content?

Pictures and video can inspire and amaze your audience in a way text just can’t.

In this article you’ll find five ways you can use images and video to connect with and add value for your audience.

Your Audience Craves Visual Content

Our brains love images. Did you know we process visuals 60,000 times faster than text? That’s an important fact to keep in mind as you develop your social media marketing tactics.

If you have an important message you need to convey or just want to stand out from the crowd, visual content (whether it’s a picture or a video) is the way to go.

my kids' adventures collage

Stand out from the crowd by sharing images that convey your story.

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How to Encourage Fans to Create and Share Visual Content

social media how to Are you leveraging your community to bring attention to your brand?

Have you asked your customers and fans to contribute pictures and images to your social platforms?

If you’re not involving your community in creating and sharing visual content, you’re missing out on massive organic reach and engagement.

In this article I’ll show you how brands are empowering their fans to create and share visual content about them in really cool ways.

Why Ask Fans to Create Visual Content?

If you want organic sharing and big traffic, you need stunning and remarkable images that stand out in social feeds. But that doesn’t mean you have to rely on brand-generated visual content.

There’s been a shift in who creates visual content (and how). Mobile platforms have made it easier for consumers to create and share images on the go.

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5 Habits of Successful Content Marketers: New Research

social media researchAre you wondering what the best content marketers do differently?

Do you want to take your content marketing to a new level?

Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing.

Where Are We Headed?

On one hand, the industry is still growing and has a long way to go. On the other hand, things are looking up and confidence is growing as many marketers start to get it right!

What’s clear from the report is that the most successful B2B marketers are doing more! “More what?” you ask. Well, they’re spending more money, paying more attention to strategy, using more tactics and social media platforms and even producing more content.

Let’s dig deeper into five trends that show exactly what the most effective B2B content marketers are doing.

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How to Use SlideShare to Generate Leads

social media how toDo you want more leads?

Have you looked into SlideShare?

This article will give you 10 tips to maximize your leads with SlideShare.

Why SlideShare?

The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy.

No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers.

It’s now vital to include a visual element across all marketing campaigns.

SlideShare is an essential part of any successful content marketing strategy for many businesses. It’s much more than just a place to upload your webinar slides, it’s a powerful social community with a reported 60 million monthly visitors.

slideshare

Anyone can view presentations and documents on topics that interest them and download and reuse or remix material for their own work.

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How to Generate Leads With SlideShare

social media how toAre you using SlideShare?

Would you like more leads?

In this article I’ll reveal how to use SlideShare to generate quality leads.

SlideShare for Leads?

SlideShare is the world’s largest content-sharing community for professionals.

Data collected by ComScore and presented in an infographic by Column Five Media, SlideShare: The Quiet Giant of Content Marketing, reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare).

slideshare infographic

SlideShare is a good traffic source for many businesses.

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10 Content Marketing Tips You Can Employ Now

social media how toAre you looking for content marketing ideas?

Need some actionable tips you can put to use today?

We asked 10 content marketing experts for their best content marketing tips.

Here they are:

#1: Leverage the Power of Interviews

Without a doubt, one of my hottest content marketing tips is to do interviews… especially video interviews. In fact, it isn’t just hot… it’s downright freakin’ sexy.

david siteman garland

David Siteman Garland

Here is why you should add interviews to your content repertoire (big word!) in a fun numerical order:

  1. If you can ask questions and like talking to people, you can interview someone. No need to come up with blog topics, just ask away.
  2. Interviews are an incredible relationship-builder. Want to meet your favorite author? Connect with the influencers in your space? Nothing builds a relationship like a good ole interview (especially on video, as you will REALLY get to know someone).
  3. Replicable, replicable, replicable. There are plenty of interesting people out there in your niche to interview. I doubt you will run out of content. Not running out of content? That’s a good thing!
  4. Credibility by association. Ahhh, this is a good one. When people see you interviewing awesome people, they assume you are awesome. This is good. For example, people assume I’m probably pretty neat as I can be seen on-screen with Tim Ferriss, Seth Godin, Gary Vaynerchuk and more. You can be pretty neat too.

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How to Master Content Marketing In a Month

social media reviewsDo you want to attract a steady stream of new customers?

Are you looking to create better content, but you need fresh ideas?

A lot of marketers are still unclear about what content marketing means.

This article will explore the benefits of content marketing and preview an exciting new opportunity from Social Media Examiner to help take your content marketing to the next level.

Smart Content, Big Rewards: An Example

Today, businesses of all sizes are using content marketing to slay the competition, attract large followings of loyal customers and explode their business’ growth.

But when tiny Magnolia Hi-Fi started using content, the Internet wasn’t even around. Did that stop them? Heck no!

magnolia entertainment

Magnolia used content marketing to grow from a small audio store to an $87 million brand.

Back then, they had just transitioned from a neighborhood greeting card and photography store to an audio specialty store. Competition was fierce and they didn’t even have a marketing plan. So they hired a salesman (who knew a lot about educating prospects with great information) to develop a solid profitable marketing plan.

The plan was to give prospective buyers something to focus on other than price – content.

They created a series of stereo buyer’s guides, which offered educational content that answered prospects’ questions about buying audio equipment. These were distributed as newspaper inserts (remember there was no Internet at the time!).

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9 Reasons Why Your Content Is Not Shared on Social Networks: New Research

social media researchDo you wonder how to get your content seen amidst a sea of information?

What if you could understand why your audience shares some information and not other? That would make your content stand out from the competition.

The Science of Sharing

30 billion pieces of content are shared on Facebook each month, including blog posts, links, news stories and photo albums.

HubSpot’s Dan Zarrella has found that three things must happen to get your content shared.

First, people must be exposed to your content (be a fan on Facebook or follow you on Twitter). Second, they must be aware of your content (meaning they actually see it). Finally, they must be motivated by something in your content to share it.

Many articles have been written on how to increase your audience size and make people aware of your content, including these by Mari Smith and Denise Wakeman. This article will focus on the motivations for sharing.

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How Content and Social Media Equal Marketing Success

social media expert interviewIn this video I interview Joe Pulizzi, author of Get Content, Get Customers.  Joe is an expert in the world of content.

Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media.  Be sure to check out the takeaways below.


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