“You can use any social media channel for B2B,” said Erica Ayotte, social media marketing manager at Constant Contact.
“Anyone who says you can’t is not being creative enough.”
She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.
How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?
The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here’s how Constant Contact appeals to their small-business market on Pinterest.
Do you need better tools to help you manage your social media marketing?
Automating some of the more repetitive tasks related to social media can help you be more productive and efficient with the execution of your social media strategy.
To save you time and improve your marketing efforts, I’ll show you three social media tools that will deliver your content efficiently.
#1: Be More Efficient on Facebook
Post Planner, an independent application you install within Facebook, is designed to help you deliver content to your Facebook Page effectively. The app offers paid plans and a free trial. We’ve used the free trial for the demonstration below.
- Automate publishing of selected content to your Facebook Page based on a time schedule that you predetermine.
- Identify trending content to add to your queue.
- Add your blog feed and publish your new posts automatically.
- Crowdsource content from other Post Planner users. If a Post Planner user creates a folder containing content from the top Facebook experts, this folder is available to other Post Planner users to select content from.
- View the latest content from your favorite Facebook Pages, Twitter accounts or blogs from within Post Planner and add articles, tweets or posts to your queue.
- View simple analytics that show you the percentage of people who liked your post, clicked it or commented on it.
- Target your posts based on a selection of details such as gender, age group and level of education and save the target for future use. Link the targeting to a time zone and Post Planner will adjust the publish time.
- Post Planner provides a database of thousands of updates you can search to find ideas for your status updates.
- Upload a bulk file of posts.
Do you struggle to find interesting, relevant things to tweet about every day?
In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter.
Today most marketers understand the need to create informative and relevant content. But it’s equally important to curate informative and relevant content.
In addition to creating great content for your site, the links to the other people’s content that you share on Twitter also matter.
When you share good content on Twitter, the kind your audience loves, it’s easier to build a strong community. And sharing great content will also increase your credibility in your industry.
Is finding time to read and share interesting content a battle?
In this article, I outline 3 tools to help you find and share great content while saving you valuable time.
#1: Subscribe to Blogs Using Feedly
Blog posts can be a great source of content, but it takes time to visit each blog and check for new posts every day. Subscribe via email and you get far too many emails or they may not arrive at a suitable time for you to read them. This makes an RSS reader a valuable curation tool.
Google Reader has been widely adopted by content curators, but Google is retiring this product on July 1.
An ideal replacement is Feedly, which lets you easily receive, organize, read and share content from your favorite blogs.
Does your content connect with people and encourage them to engage?
In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.
#1: Authors Matter
Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.
She is a sought-after contributor to up-and-coming social media sites and is a brand ambassador and consultant to national brands.
Keep reading to learn how Stacy stays on top of the changing world of social while managing her busy home life and clients.
Are you looking for cool blogging tools to enhance your business blog?
The right mix of blogging plugins and widgets can make it easier to blog and also help you achieve your business goals.
To help you keep up with the latest and greatest, we asked a group of blogging pros to share the favorite new tools they’ve recently discovered.
Here are the latest blogging tools adopted by these social media pros.
#1: Lucky Orange
I’ve been using it to watch fall-off and landing page activity. It has heat maps so you can see where people are engaging with your pages, and it even has live chat. You can proactively chat with someone who is on a page and let them know you are there to help or people can reach out to you directly when you have chat online.
Would you like to find reliable sources of content your fans and followers love?
This article contains eight tips to help you quickly find great content.
Why Share Other People’s Content?
It’s all about becoming a valuable resource. When you can dig up great articles your audience is interested in–regardless of the source–you’ll become more respected and your content will be widely shared.
And when you have some of your own content to share, people will be more likely to help spread the word.
Here’s where to find valuable content:
#1: Watch Large News Sites
Depending on your industry, you may find topical and interesting articles on large news sites such as USA Today, The New York Times and The Wall Street Journal. If you have a news site or magazine for your niche that provides industry news, make sure you have that bookmarked as part of your content.
The Huffington Post has a lot of different categories to draw your content from.
Do you want to reexamine how you’ve been using social networks?
In this post, I’ll cover 26 tips, an A-Z guide, to help you understand the backbone of successful social media strategies.
#1: Assess and Reassess
One way to assess whether to use one of the “big four” social networking sites as Samson Lov refers to Facebook, LinkedIn, Twitter and Google+, is by looking at the statistics—number of users on each network.
Statistical data is an interesting factor to look at while you decide where to build presences. However, keep in mind it’s one of many perspectives. Some social networking sites may make more sense for your business than others. We’ll discuss this further in Tip #19, Start Somewhere and Start Small.