4 Tactics to Improve Your Daily Social Media Marketing Routine


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Do you want a higher return on your social media marketing efforts?

Are you simply covering the basics in your daily marketing routine?

You can build on your current social media tactics to make them work better for you.

In this article I’ll share 4 tactics to get better results from social media without working harder.

#1: Add Credibility With Real-Time Sharing

In addition to creating and publishing content and engaging with your audience on social media, it’s important to keep up with trends in your industry.

There may be an important conference or breaking news within your niche that your audience needs to know about. Being the first to tell them helps build your company’s credibility.

To make sure you don’t miss the important information your audience needs to know, you can use Google Alerts and Brook.

google alerts fields

Google Alerts make it easy to keep tabs on everyone else.

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A Beginner’s Social Media Guide for Small Businesses


social media how to Are you ready to connect with a wider audience?

Want to know the best ways to leverage social media for your small business?

If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started.

In this article, I’ll show you seven steps you can take to make social media marketing work for you.

Why Social Media for Small Businesses?

As a startup or small business owner, you know there’s a lot to accomplish with limited resources.

Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.

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Social media offers small businesses a cost-effective way to reach their customers. Image source: iStockPhoto.com.

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5 Ways to Combine Twitter Scheduling With Real Time Activities


social media how toIs there an easy way to engage with people in real-time while balancing Twitter scheduling needs?

Do you know when to schedule your posts to best reach your followers?

Are you looking for ways to join in discussions with real-time posts?

In this article, you’ll discover how to use both scheduled and real-time social media posts in your social media strategy.

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Find a balance between real-time and scheduled social media updates. Image source: iStockPhoto.

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How to Speed Up Your Content Curation Process


social media how to Do you want to share helpful content, but don’t know where to find it?

Are you looking for tools to speed up your content curation process?

In this article I’ll show you how to find and share relevant content in a snap.

Why Content Curation?

If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers.

Modern marketing has changed significantly. It’s less about promotion and more about helping your ideal clients make informed decisions. Buyers expect to be fed relevant and helpful information.

Good content curation pinpoints potential clients’ needs, wants, desires and problems, then offers answers and solutions. Sharing other people’s content is a great way to quickly become the recognized expert in your field.

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7 Ways to Grow Your Blog With Pinterest


social media how toWould you like more traffic to your blog?

Are you looking for creative ways to use Pinterest to benefit your business blog?

Pinterest offers a robust path to help you build your blog.

You can use Pinterest to find content for your blog, grow your audience and increase your website traffic.

In this article, I’ll show you 7 easy ways to use Pinterest to grow your business blog and engage further with your online audience.

#1: Create a Blog Think Tank

Are you constantly clipping articles, studies, posts and pictures and placing them in an idea folder—online or off? Pinterest is tailor-made for doing this quickly and easily online.

Create secret boards for your blog post ideas and use them as placeholders for images, videos, quotes, etc. that you want to blog about in the future. Curate boards for single posts, a series you’re working on, even potential guest bloggers.

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You can use secret boards as placeholders for content you may want to use in the future.

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26 Tips for Overcoming Bloggers Block


social media how toDo you create written content?

Have you struggled getting that blog idea written?

While most of us aren’t immune to writer’s block, there are ways to work through the block until the words flow again.

In this article, we’ll discuss 26 Tips, an A-Z guide for bloggers to overcome writer’s block and generate new ideas.

#1: Add Alerts to Find Fresh Content

Google indexes thousands of articles every day and it’s a safe bet that at least one of them has information relevant to your business.

Sign up for Google Alerts and you can add and delete alert topics at any time based on projects you’re working on.

Include keywords relevant to your blogging goals in your alerts and the updates you receive will point you to content you might not otherwise come across on your own.

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How Constant Contact Uses Pinterest to Reach a B2B Market


social media case studies“You can use any social media channel for B2B,” said Erica Ayotte, social media marketing manager at Constant Contact.

“Anyone who says you can’t is not being creative enough.”

She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.

How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?

The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here’s how Constant Contact appeals to their small-business market on Pinterest.

constant contact boards

Constant Contact has 92 Pinterest boards with over 4,000 pins.

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3 Social Media Automation Tools for Marketers


social media toolsAre you drowning in social media tasks?

Do you need better tools to help you manage your social media marketing?

Automating some of the more repetitive tasks related to social media can help you be more productive and efficient with the execution of your social media strategy.

To save you time and improve your marketing efforts, I’ll show you three social media tools that will deliver your content efficiently.

#1: Be More Efficient on Facebook

Post Planner, an independent application you install within Facebook, is designed to help you deliver content to your Facebook Page effectively. The app offers paid plans and a free trial. We’ve used the free trial for the demonstration below.

Features:

  • Automate publishing of selected content to your Facebook Page based on a time schedule that you predetermine.
  • Identify trending content to add to your queue.
  • Add your blog feed and publish your new posts automatically.
  • Crowdsource content from other Post Planner users. If a Post Planner user creates a folder containing content from the top Facebook experts, this folder is available to other Post Planner users to select content from.
  • View the latest content from your favorite Facebook Pages, Twitter accounts or blogs from within Post Planner and add articles, tweets or posts to your queue.
  • View simple analytics that show you the percentage of people who liked your post, clicked it or commented on it.
  • Target your posts based on a selection of details such as gender, age group and level of education and save the target for future use. Link the targeting to a time zone and Post Planner will adjust the publish time.
  • Post Planner provides a database of thousands of updates you can search to find ideas for your status updates.
  • Upload a bulk file of posts.

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How to Find Great Content to Share on Twitter


social media how toWhat content are you sharing on Twitter?

Do you struggle to find interesting, relevant things to tweet about every day?

In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter.

Why Curate?

Today most marketers understand the need to create informative and relevant content. But it’s equally important to curate informative and relevant content.

In addition to creating great content for your site, the links to the other people’s content that you share on Twitter also matter.

When you share good content on Twitter, the kind your audience loves, it’s easier to build a strong community. And sharing great content will also increase your credibility in your industry.

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When you create and curate relevant content, people are more likely to retweet and share your stuff. Image: iStockPhoto

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