Interested in better ways to connect with your audience?
People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests.
In this article you’ll discover what the Pinterest community looks for and how to create pins to get their attention.
Are you looking for ways to get more done?
Whether you need help maintaining your social accounts, finding content to curate or monitoring competitors, there are ways to simplify these processes.
In this article I’ll share a number of tools to maximize the time you spend on social media.
Do you want to start a Pinterest Board?
When starting on Pinterest, you’ll want to fill new boards with quality starter pins.
Once you’ve launched your new boards, it’s important to pin more content to them daily.
In this article you’ll find out how to develop Pinterest boards for your business.
Want to discover how to find remarkable content to share?
To learn how to explore content curation, I interview Ian Cleary.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has been awarded a top 10 social media blog by Social Media Examiner in 2013 and 2014. Ian is also a very popular speaker.
Ian explores content curation, why it’s valuable and tools that make the discovery of new content easy.
You’ll discover what content curation is, why it’s important and how to find and share relevant content.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Do you want to know which tools today’s social media professionals recommend?
It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now.
In this article you’ll discover 14 tools to add to your social media marketing toolbox and why you should consider using them.
#1: Quill Engage for Automatic Google Analytics Reports
Google Analytics is full of valuable information, but sometimes there’s too much data to sift through. There are times when it would be easier to have a simple overview.
Quill Engage is a free tool that connects with your Google Analytics account and emails you a weekly summary of your data. It tells you about your site’s traffic growth or decline, where your traffic came from the previous week, which post got the most traffic and much more.
Are you approaching it the right way?
Everyone uses social media differently, and the approach you use should be based on your goals.
In this article I’ll share three ways to use social media to get the results you want for your business.
#1: Sell Products or Services
The instant nature of social media is ideal for sales. It’s no wonder social networks have become full-blown marketing channels. Those using a sales approach make no bones about the fact that they want you to buy their product or service.
When you’re selling, your updates likely include discounts and coupons, limited-time deals, new releases and promotions.
Are you looking for ways to discover great content to share with your fans?
What if there were great tools that surfaced popular content you could share?
In this article I share five tools to help you discover great content and brainstorm new ideas.
#1: Search Popular Shared Content
When you visit BuzzSumo for the first time, you’ll probably wonder why no one thought of this tool sooner. It is so helpful!
Do you use social media to find them?
Social media conversations can lead to topics that feed your blog.
In this article I’ll share five ways you can use social media to find new blog topics your audience will love.
#1: Expand on Social Discussions
Combining your social and blog efforts doesn’t have to be a one-way street. You can use them to play off of each other.
After you publish blog content, promote it on each of your social media channels. Tweet out a link to new (and old!) blog posts and ask for your audience’s opinion on the topic. Or post it to a LinkedIn group and ask the members for their thoughts.
Their staff then checks in and engages with the commenters, asking for additional opinions or coming up with new questions to keep the conversation going.
Have you used Facebook to find content that’s most appealing to your readers?
You can write shareable blog posts by taking the time to understand what your audience really wants from you.
In this article you’ll discover four ways to find the ideas your fans want to discuss and share.
Why Shareable Blog Content Matters
If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.