Want to discover how to find remarkable content to share?
To learn how to explore content curation, I interview Ian Cleary.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has been awarded a top 10 social media blog by Social Media Examiner in 2013 and 2014. Ian is also a very popular speaker.
Ian explores content curation, why it’s valuable and tools that make the discovery of new content easy.
You’ll discover what content curation is, why it’s important and how to find and share relevant content.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Do you want to know which tools today’s social media professionals recommend?
It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now.
In this article you’ll discover 14 tools to add to your social media marketing toolbox and why you should consider using them.
#1: Quill Engage for Automatic Google Analytics Reports
Google Analytics is full of valuable information, but sometimes there’s too much data to sift through. There are times when it would be easier to have a simple overview.
Quill Engage is a free tool that connects with your Google Analytics account and emails you a weekly summary of your data. It tells you about your site’s traffic growth or decline, where your traffic came from the previous week, which post got the most traffic and much more.
Are you approaching it the right way?
Everyone uses social media differently, and the approach you use should be based on your goals.
In this article I’ll share three ways to use social media to get the results you want for your business.
#1: Sell Products or Services
The instant nature of social media is ideal for sales. It’s no wonder social networks have become full-blown marketing channels. Those using a sales approach make no bones about the fact that they want you to buy their product or service.
When you’re selling, your updates likely include discounts and coupons, limited-time deals, new releases and promotions.
Are you looking for ways to discover great content to share with your fans?
What if there were great tools that surfaced popular content you could share?
In this article I share five tools to help you discover great content and brainstorm new ideas.
#1: Search Popular Shared Content
When you visit BuzzSumo for the first time, you’ll probably wonder why no one thought of this tool sooner. It is so helpful!
Do you use social media to find them?
Social media conversations can lead to topics that feed your blog.
In this article I’ll share five ways you can use social media to find new blog topics your audience will love.
#1: Expand on Social Discussions
Combining your social and blog efforts doesn’t have to be a one-way street. You can use them to play off of each other.
After you publish blog content, promote it on each of your social media channels. Tweet out a link to new (and old!) blog posts and ask for your audience’s opinion on the topic. Or post it to a LinkedIn group and ask the members for their thoughts.
Their staff then checks in and engages with the commenters, asking for additional opinions or coming up with new questions to keep the conversation going.
Have you used Facebook to find content that’s most appealing to your readers?
You can write shareable blog posts by taking the time to understand what your audience really wants from you.
In this article you’ll discover four ways to find the ideas your fans want to discuss and share.
Why Shareable Blog Content Matters
If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.
Do you want a higher return on your social media marketing efforts?
Are you simply covering the basics in your daily marketing routine?
You can build on your current social media tactics to make them work better for you.
In this article I’ll share 4 tactics to get better results from social media without working harder.
#1: Add Credibility With Real-Time Sharing
In addition to creating and publishing content and engaging with your audience on social media, it’s important to keep up with trends in your industry.
There may be an important conference or breaking news within your niche that your audience needs to know about. Being the first to tell them helps build your company’s credibility.
Want to know the best ways to leverage social media for your small business?
If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started.
In this article, I’ll show you seven steps you can take to make social media marketing work for you.
Why Social Media for Small Businesses?
As a startup or small business owner, you know there’s a lot to accomplish with limited resources.
Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.
Is there an easy way to engage with people in real-time while balancing Twitter scheduling needs?
Do you know when to schedule your posts to best reach your followers?
Are you looking for ways to join in discussions with real-time posts?
In this article, you’ll discover how to use both scheduled and real-time social media posts in your social media strategy.