Are you looking for creative ways to use Pinterest to benefit your business blog?
Pinterest offers a robust path to help you build your blog.
You can use Pinterest to find content for your blog, grow your audience and increase your website traffic.
In this article, I’ll show you 7 easy ways to use Pinterest to grow your business blog and engage further with your online audience.
#1: Create a Blog Think Tank
Are you constantly clipping articles, studies, posts and pictures and placing them in an idea folder—online or off? Pinterest is tailor-made for doing this quickly and easily online.
Create secret boards for your blog post ideas and use them as placeholders for images, videos, quotes, etc. that you want to blog about in the future. Curate boards for single posts, a series you’re working on, even potential guest bloggers.
Have you struggled getting that blog idea written?
While most of us aren’t immune to writer’s block, there are ways to work through the block until the words flow again.
In this article, we’ll discuss 26 Tips, an A-Z guide for bloggers to overcome writer’s block and generate new ideas.
#1: Add Alerts to Find Fresh Content
Google indexes thousands of articles every day and it’s a safe bet that at least one of them has information relevant to your business.
Sign up for Google Alerts and you can add and delete alert topics at any time based on projects you’re working on.
Include keywords relevant to your blogging goals in your alerts and the updates you receive will point you to content you might not otherwise come across on your own.
“You can use any social media channel for B2B,” said Erica Ayotte, social media marketing manager at Constant Contact.
“Anyone who says you can’t is not being creative enough.”
She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.
How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?
The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here’s how Constant Contact appeals to their small-business market on Pinterest.
Do you need better tools to help you manage your social media marketing?
Automating some of the more repetitive tasks related to social media can help you be more productive and efficient with the execution of your social media strategy.
To save you time and improve your marketing efforts, I’ll show you three social media tools that will deliver your content efficiently.
#1: Be More Efficient on Facebook
Post Planner, an independent application you install within Facebook, is designed to help you deliver content to your Facebook Page effectively. The app offers paid plans and a free trial. We’ve used the free trial for the demonstration below.
- Automate publishing of selected content to your Facebook Page based on a time schedule that you predetermine.
- Identify trending content to add to your queue.
- Add your blog feed and publish your new posts automatically.
- Crowdsource content from other Post Planner users. If a Post Planner user creates a folder containing content from the top Facebook experts, this folder is available to other Post Planner users to select content from.
- View the latest content from your favorite Facebook Pages, Twitter accounts or blogs from within Post Planner and add articles, tweets or posts to your queue.
- View simple analytics that show you the percentage of people who liked your post, clicked it or commented on it.
- Target your posts based on a selection of details such as gender, age group and level of education and save the target for future use. Link the targeting to a time zone and Post Planner will adjust the publish time.
- Post Planner provides a database of thousands of updates you can search to find ideas for your status updates.
- Upload a bulk file of posts.
Do you struggle to find interesting, relevant things to tweet about every day?
In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter.
Today most marketers understand the need to create informative and relevant content. But it’s equally important to curate informative and relevant content.
In addition to creating great content for your site, the links to the other people’s content that you share on Twitter also matter.
When you share good content on Twitter, the kind your audience loves, it’s easier to build a strong community. And sharing great content will also increase your credibility in your industry.
Is finding time to read and share interesting content a battle?
In this article, I outline 3 tools to help you find and share great content while saving you valuable time.
#1: Subscribe to Blogs Using Feedly
Blog posts can be a great source of content, but it takes time to visit each blog and check for new posts every day. Subscribe via email and you get far too many emails or they may not arrive at a suitable time for you to read them. This makes an RSS reader a valuable curation tool.
Google Reader has been widely adopted by content curators, but Google is retiring this product on July 1.
An ideal replacement is Feedly, which lets you easily receive, organize, read and share content from your favorite blogs.
Does your content connect with people and encourage them to engage?
In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.
#1: Authors Matter
Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.