Do you use social media to find them?
Social media conversations can lead to topics that feed your blog.
In this article I’ll share five ways you can use social media to find new blog topics your audience will love.
#1: Expand on Social Discussions
Combining your social and blog efforts doesn’t have to be a one-way street. You can use them to play off of each other.
After you publish blog content, promote it on each of your social media channels. Tweet out a link to new (and old!) blog posts and ask for your audience’s opinion on the topic. Or post it to a LinkedIn group and ask the members for their thoughts.
Their staff then checks in and engages with the commenters, asking for additional opinions or coming up with new questions to keep the conversation going.
Have you used Facebook to find content that’s most appealing to your readers?
You can write shareable blog posts by taking the time to understand what your audience really wants from you.
In this article you’ll discover four ways to find the ideas your fans want to discuss and share.
Why Shareable Blog Content Matters
If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.
Do you want a higher return on your social media marketing efforts?
Are you simply covering the basics in your daily marketing routine?
You can build on your current social media tactics to make them work better for you.
In this article I’ll share 4 tactics to get better results from social media without working harder.
#1: Add Credibility With Real-Time Sharing
In addition to creating and publishing content and engaging with your audience on social media, it’s important to keep up with trends in your industry.
There may be an important conference or breaking news within your niche that your audience needs to know about. Being the first to tell them helps build your company’s credibility.
Want to know the best ways to leverage social media for your small business?
If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started.
In this article, I’ll show you seven steps you can take to make social media marketing work for you.
Why Social Media for Small Businesses?
As a startup or small business owner, you know there’s a lot to accomplish with limited resources.
Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.
Is there an easy way to engage with people in real-time while balancing Twitter scheduling needs?
Do you know when to schedule your posts to best reach your followers?
Are you looking for ways to join in discussions with real-time posts?
In this article, you’ll discover how to use both scheduled and real-time social media posts in your social media strategy.
Are you looking for tools to speed up your content curation process?
In this article I’ll show you how to find and share relevant content in a snap.
Why Content Curation?
If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers.
Modern marketing has changed significantly. It’s less about promotion and more about helping your ideal clients make informed decisions. Buyers expect to be fed relevant and helpful information.
Good content curation pinpoints potential clients’ needs, wants, desires and problems, then offers answers and solutions. Sharing other people’s content is a great way to quickly become the recognized expert in your field.
Are you looking for creative ways to use Pinterest to benefit your business blog?
Pinterest offers a robust path to help you build your blog.
You can use Pinterest to find content for your blog, grow your audience and increase your website traffic.
In this article, I’ll show you 7 easy ways to use Pinterest to grow your business blog and engage further with your online audience.
#1: Create a Blog Think Tank
Are you constantly clipping articles, studies, posts and pictures and placing them in an idea folder—online or off? Pinterest is tailor-made for doing this quickly and easily online.
Create secret boards for your blog post ideas and use them as placeholders for images, videos, quotes, etc. that you want to blog about in the future. Curate boards for single posts, a series you’re working on, even potential guest bloggers.
Have you struggled getting that blog idea written?
While most of us aren’t immune to writer’s block, there are ways to work through the block until the words flow again.
In this article, we’ll discuss 26 Tips, an A-Z guide for bloggers to overcome writer’s block and generate new ideas.
#1: Add Alerts to Find Fresh Content
Google indexes thousands of articles every day and it’s a safe bet that at least one of them has information relevant to your business.
Sign up for Google Alerts and you can add and delete alert topics at any time based on projects you’re working on.
Include keywords relevant to your blogging goals in your alerts and the updates you receive will point you to content you might not otherwise come across on your own.
“You can use any social media channel for B2B,” said Erica Ayotte, social media marketing manager at Constant Contact.
“Anyone who says you can’t is not being creative enough.”
She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.
How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?
The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here’s how Constant Contact appeals to their small-business market on Pinterest.