When Consumers Revolt Against Traditional Marketing, What Should You Do?


social media book reviewsWhen little-known, first-term Illinois senator Barack Obama faced Hillary Clinton in the 2008 Democratic presidential campaign, he knew he couldn’t compete with her financially. He couldn’t afford telemarketing and direct mail campaigns or TV and radio advertising.

So instead of playing by the old rules, he made new rules. He started blogging and he created profiles on Facebook, Twitter, LinkedIn and YouTube.

He also hired the co-founder of Facebook, Chris Hughes, to be his Internet strategist. And he won the Democratic presidential nomination even though he spent a lot less money than his opponent.

At the time of the election, Obama had five million fans on Facebook—over four million more than Clinton. On MySpace, the numbers were approximately 800,000 and 200,000, respectively. On Twitter, he had over 100,000 followers and his opponent had about 5,000.

And he did all of that by following the principles of inbound marketing.

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6 Ways to Constantly Produce Quality Blog Content


social media how toAre you suffering from blogger’s block? Is it hard to find time to create content for your blog?  If so, look no further.  This article lists some easy-to-implement tips to help you get over the hump.

But first, there’s a big myth (and it may be your roadblock) that needs attention.

The Myth:  I Have No Time to Blog

Every now and then I poll my blog readers and ask about their challenges with blogging. Without fail, most people say that their number-one challenge is that they don’t have time to write on their blog.  Frankly, I think that is a false problem because you make time for what’s important.

I suggest reframing the challenge from “I don’t have time to write on my blog” to “I make time to market my business.”  In the context of your business, blogging is a marketing tool.

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7 Ways to Use Psychological Influence With Social Media Content


social media how toOne of the hallmarks of social media is content:  creating it, sharing it and engaging with it.

The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!).  But how do you create content that goes viral?

What follows are seven strategies you can employ to help your content succeed.

The idea for this post came from Jay Baer’s excellent article on creating reusable social media content, which defined how companies can generate more value by repurposing existing content.

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