Do you want to take your customer engagement to the next level?
Have you used crowdsourcing to gain consumer insight or to choose your next product line?
Do you use contests as motivation to get input from your customers?
In this article, you’ll discover how crowdsourcing your products through contests on social media will help you deepen customer involvement and increase loyalty.
Why Use Crowdsourcing?
Crowdsourcing is a method of getting ideas, content, support or other types of solutions from a group of people. The term was coined by Wired magazine in 2005. In a nutshell, it is like “outsourcing” solutions to crowds through social media.
You’ve heard of crowdsourcing sites like Kickstarter and Indiegogo that allow fans to give financial support in exchange for incentives, so people can complete their projects. There are many other businesses that incorporate the idea of getting input from the masses into their business model, too.
Local Motors helps deliver cars exactly as customers want.