The 5 Essential Pillars of a Social Media Campaign
The biggest mistake marketing and brand managers make when approaching social media is not thinking of the social web in the same strategic light as everything else they produce.
Social media is no more a one-off playground for brands than television advertising, direct mail campaigns or customer relationship management programs. It’s serious business and should be treated as such.
The following question then becomes relevant: “How do we think about social media strategically?” The good news is that it’s not that difficult, provided your planning team has an understanding of two things and a healthy grounding in another.
The two essential knowledge bases you’ll need are an understanding of the social media tools available (from blogs and social networks to wikis and beyond) and the philosophical foundations to be successful in social media (think share, not sell). The healthy grounding should be in the 5 essential pillars of a social media campaign.
CrystalCattle on:
24 Impressive Blog Plugins You Should Consider
Anonymous on:
5 Ways to Get the Support of Social Media Influencers
Michael A. Stelzner on:
5 Ways to Get the Support of Social Media Influencers
Smash Hit Displays on:
How Big Brands Employ Social Media Marketing
Rob on:
5 Ways to Get the Support of Social Media Influencers