5 Ways to Use LinkedIn Groups to Build Influential Connections

social media toolsIf you want to build truly influential relationships online, you have to find places where you can consistently add value, spend quality time and have engaging conversations with members of your target demographic.

LinkedIn Groups offers one of the best ways to make the most of your social media engagement time, but you must adopt the right strategy to be successful. This article will show you how.

LinkedIn allows you to join up to 50 groups, but you can’t possibly be effective and spend enough time to make a difference in 50 groups.

What works best is to focus your time and effort on a deep and narrow approach in order to build influence within LinkedIn Groups, enhance your credibility and generate new connections.

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Top 6 Social Media Mistakes And How to Fix Them

social media how toWhile there are many success stories of people using social media for personal and business reasons, there are also plenty of people who may feel their efforts are not paying off.

Whether you use social media to market your business, increase sales, promote your blog, or raise awareness for a non-profit organization, here are six reasons social media might not be working for you—along with ways to overcome these problems.

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5 Small Business Tips for Social Media Success

social media how toBy now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and generate millions of dollars of revenue.  The only problem is, your small business doesn’t have 1/1000th of the brand recognition these companies have.  You run a solid small business that is well known in your niche or your region, but not beyond.

How can social networks become useful marketing and operations tools for smaller businesses that don’t have a large customer base?

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4 Ways to Use Social Media Cues to Engage People

As much as we (rightly) praise Google for having transformed our lives for the better, sometimes we all want answers that go beyond the right search query.  Sometimes we want to reach out to someONE rather than someTHING.

But engaging in a conversation requires trust.  And just as no newsletter sign-up form or invitation should be without trust-building assurances and privacy statements, no social media invitation or landing page should be without its own persuasive and trust-building cues.

While looking at Adam Cohen’s recent rundown of social media landing pages (think landing pages that convey social media options for customers), I was struck by some observations.  Consider these four cues to incorporate into your social media landing page and campaign designs:

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