Whether you’re planning a small local gathering or a large conference, social media can be used to get the word out in a powerful way.
In this article I’ll reveal seven creative ways to use social media to increase your chances for a gangbuster event.
Start With a Marketing Plan
The first thing you need to do is develop a high-level marketing plan. This will include answering the “who, what, where, when, why and how long” questions for your event.
Check out this video on how to create a marketing plan.
What if you could rub shoulders and soak in knowledge from the social media pros you follow online?
Imagine networking with 2,000 fellow marketers in beautiful San Diego, California.
Now add the waterfront Manchester Grand Hyatt, an opening-night party on a naval aircraft carrier and 60 expert-led sessions.
You can now bring this vision to reality.
Introducing Social Media Marketing World 2014…
Social Media Examiner founder and CEO Mike Stelzner and his team have prepared the social media marketing conference of the year—Social Media Marketing World 2014!
Running from Wednesday, March 26 through Friday, March 28, 2014 in San Diego, California, this in-person conference is designed to offer outstanding content infused with a truly social experience.
The ability for attendees to interact through social channels is a huge part of successful events.
Here are 4 ways to maximize the social media presence of your next event.
#1: Promote Your Hashtag Everywhere
A hashtag provides everyone with an easy way to find relevant social shares and take part in the discussion about the event.
When you are putting together materials for your event, everything should include the event hashtag.
There’s something about a “real-world” conference that can’t be duplicated.
However, your experience can be enhanced with the right apps.
When attending a real-world conference, you benefit from the energy of a room full of like-minded people, the ability to grab lunch with a favorite presenter and the opportunities to network with other attendees.
In this article I’ll reveal mobile apps that can help you maximize your time and results when attending your next real-world conference.
Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.
In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event.
#1: Create Video People Will Share
Because events take place in person, they engage the senses in a way online content can’t.
Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends.
Check out this video from Social Media Marketing World 2013 for creative ideas.
Imagine an event where you rub shoulders with the social media pros you follow and admire online.
Then imagine networking with 1,000 fellow marketers in beautiful San Diego, California.
Now add the waterfront San Diego Marriott Marquis hotel, an opening-night party surrounded by dinosaur relics, an evening networking cruise on Southern California’s largest private yacht and 49 expert-led sessions.
That’s a small sampling of what’s in store for you at Social Media Examiner’s new conference: Social Media Marketing World!
What? Social Media Examiner is hosting a physical conference?
Social Media Examiner is known for its signature online summits like Social Media Success Summit and Facebook Success Summit.
And yes, these events bring together the world’s top social media experts and entrepreneurs, and gather huge worldwide audiences.
Want to win a free ticket to the largest content marketing event on the planet?
Our friends at the Content Marketing Institute have put together an amazing event taking place in Columbus, Ohio this year. And they’ve agreed to let us give away two tickets to this special event.
First, what is this event?
Content Marketing World 2012 is the largest in-person conference dedicated to helping marketers and business owners master content marketing. This year’s conference takes place September 4-6, 2012 at the Columbus Convention Center in Columbus, Ohio (just outside the Ohio State University campus).
Hundreds of businesses have already signed up, including Level 3, Google, SAS, IBM, Majestic Steel, Nationwide, Deloitte, UBM, Caterpillar, Cisco Systems, CME Group, University of Phoenix and many other leading small and large brands.
If you heard about a marketing strategy that could substantially lower your marketing expenses and return 600% or more of your investment, would you be interested in learning more about it?
When Social Media Examiner surveyed 1,900 marketers in 2010, half said they wanted to learn more about this strategy.
Of those just starting out in social media marketing, 65% wanted to learn more about it. And 81% of all the marketers surveyed said they would definitely increase their use of this strategy.
No, it’s not Facebook, Twitter, LinkedIn or YouTube.
Sure, Facebook, Twitter and LinkedIn were among the top four social media tools among this group of marketers.
Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.