Do you know how to meet disclosure and compliance requirements?
By following a few simple guidelines, you can maintain transparency while producing brand-sponsored content that engages consumers.
In this article you’ll discover how to make sure your content meets Federal Trade Commission (FTC), Food and Drug Administration (FDA) and Google requirements.
What Compliance Means for You
In September 2014 the FTC sent warning letters to more than 60 companies as part of what it called Operation Full Disclosure. While the warnings focused on print and broadcast advertisements, the move signaled that the commission may start regulating more companies on all media that it finds to be out of compliance with accepted standards and practices.
Are employees confused about what they can and can’t post?
Social media policies must meet company and legal requirements, but should include open opportunities for employees to support your social media efforts.
In this article you’ll discover how to create a social media policy that unleashes employee participation.
Why a Social Media Policy?
Research shows that a majority of employees are willing to share company information—they’re just not sure what to share because they don’t want to get in trouble.