Do you want to use Twitter to promote your business?
Are you looking for ways to build relationships that matter on Twitter?
In this article, you’ll discover how to build a strong Twitter community with influencers, which will benefit your business.
Building Connections With Twitter
Using Twitter to help your company grow isn’t about the number of followers you have.
It’s about building a community of followers who are passionate about your industry and who eventually become passionate about your brand.
The quickest and easiest way to develop a relevant Twitter community that grows your company is to find connectors and build relationships with them.
Connectors are called many things: thought leaders, industry experts, etc. They are the people who already have a thriving community and your customer’s ear.
Lacking insight into the social behaviors of your customers?
No data, no problem!
Chances are your competitors have done all the hard work and all you need to do is look for it.
In this post, I’ll show you how to research the competition’s social game plan so you can build a solid social media strategy of your own.
Finding the Fundamentals
When it comes to social media marketing, you need to answer a few fundamental questions:
- Should your business be on social media?
- What networks should you choose?
- How do you create a great profile?
- What type of content should you post, and when should you post it?
Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries.
Fortunately, you can find answers through the process of competitor research.
Keep reading to discover how to get insight on your competitors.
#1: Comparing Audience Size
While you shouldn’t obsess about how many fans or followers your competitors have, noting these numbers at the beginning of your campaign can help you answer the following important questions.
Are you wondering which tools can help you grow your followers on Pinterest?
In this article, I’ll show you 4 tools to help you analyze and grow your presence on Pinterest.
Why Pinterest Tools?
That means to compete, you have to be able to serve up fantastic images, measure the impact of your efforts and connect with new followers on a regular basis.
If you don’t have a large budget to sink into your Pinterest strategy, integrating the time-saving shortcuts and functions of a few affordable tools can work wonders.
Using social media to research competitors can provide useful information for any business looking to create a smart strategy. Learning about your competitors’ activities can give you insight into what works and what doesn’t.
The beauty of social media is that there’s a ton of information about your competitors that is public. And not only is their strategy public, but the reaction to that strategy is public as well. Let’s take a look at some of the things you can learn about your competitors through different social networks, search engines and other outlets.