By now, you have probably heard the success stories of companies like Dell and Starbucks, which have created hugely successful social media presences that serve millions of fans and generate millions of dollars of revenue. The only problem is, your small business doesn’t have 1/1000th of the brand recognition these companies have. You run a solid small business that is well known in your niche or your region, but not beyond.
At a time when businesses are using social media to promote content and start discussions, Avaya has found that listening trumps talking.
“We’re listening to social media and responding,” said Paul Dunay, Avaya’s social media ringleader, who is global managing director of services and social media marketing.
“There is no Tweet that goes unturned. No forum post that goes unturned where our name is mentioned.”
What began as a way to engage and support customers has evolved beyond even Avaya’s expectations. And if Avaya ever doubted its investment in social media, those concerns are now put to rest.