4 Tips for Effective Facebook Community Management

social media how toDo you manage a Facebook page?

Are you looking for an easier way to manage your tasks?

In this article I’ll share four tips that will increase your value to your community.

About Community Managers

The role of community manager has been around much longer than Facebook. In fact, I like to think of the community manager as a modern-day Andy Griffith. You help people out, give advice, get to know the neighbors and occasionally keep the peace and lay down the law. The analogy isn’t perfect, but you get the idea.

You may start out as the sole admin on your Facebook page, but as your business and Facebook presence grow, you may need help (after all, Facebook is open 24-7). You may want to hire a community manager to facilitate the discussions, postings and moderation.

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5 Tips for Building a Community Management Strategy

social media how toAre you looking to build a community management strategy for your business?

Here are five ways to get started building an effective community management strategy.

Social media allows great opportunity for building relationships and communicating directly with customers. To facilitate these relationships, the role of community manager is becoming increasingly important for all types of businesses.

Usually, community managers are the social media voices of their brands, fulfilling multiple roles including social media strategists, customer service managers, content creators, product managers and evangelists.

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Top 5 Twitter Tools for Social Media Community Managers

social media toolsDo you manage a social media community? Are you looking for an easier way to manage what happens on Twitter?

Here are five tools to help make your Twitter workflow more efficient, along with some simple instructions on how to use them.

#1: Schedule your tweets more efficiently

Not everyone agrees that scheduling tweets is the best approach. Twitter is, after all, a platform based on real-time interaction. However, offering tweets of relevant industry news content for your community is a way to brand yourself as a resource or thought leader and give people an incentive to follow you. Scheduling tweets of this curated content frees you up to answer questions from your community and monitor search terms.

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How to Select a Facebook Community Manager

social media how toThe key to a successful Facebook page is to make sure you have a plan. Specifically, it’s crucial that you have a strategy to build your fan base, experiment with promotional opportunities (including Facebook advertising) and customize your page to build brand awareness.

Although there’s a lot to consider when growing a successful Facebook page, the rewards of brand exposure, loyal fans and increased revenue are well worth your time and effort!

One way to streamline the time and resources that you put into your Facebook page is to assign a community manager. A community manager is an admin of your page who is responsible for managing the page and making sure it’s running smoothly. If you have multiple admins on your page, the community manager is ultimately responsible for managing them as well.

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3 Tips for Managing a Social Media Community

social media how toAre you trying to build a community for your company or brand?  Are you looking to go beyond just big numbers of Facebook fans or Twitter followers?

This article reveals three important tips you need to know to help build and manage communities.

What Is Community Management?

Previously I wrote examined the different roles for those who work with social media in business.   Among the many roles, the community manager is by far the most important because he or she is on the front lines of communication. Here’s how I define community manager:

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3 New Studies Show Value of Social Media & Businesses Slow Response

social media researchThere are some interesting studies surfacing lately in the world of social media.  Here’s a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing.

#1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking

According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.

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