Do you show genuine interest in your audience?
People connect with others when there’s an emotional tie.
In this article you’ll discover how to use four traits to win audience engagement and help your business thrive.
Why Commit to Your Fans
Being a good virtual citizen requires basic housekeeping like thanking people for engaging with you and promoting excellent content.
But if that’s the only effort you’re putting out there, it’s likely you have low engagement because your audience doesn’t have a true connection with you. They can tell you’re just going through the motions.
Are you using social media to create awareness for the services you offer?
Keep reading as I reveal how a nursing home used social media to build a loyal local community.
Nursing Homes and Social Media?
Nursing homes, assisted-living facilities and rehab communities are not known for being active in social media—yet.
But changes in Medicare mean communication with patients and families and the employees who care for them is more important than ever.
“The way that we’re going to be paid and the way we’re going to be gauged is changing; it’s evolving as we speak,” said Scott Unverferth, director of operations at HCF Management in Lima, Ohio.
New pay-for-performance models are on the horizon for managed care companies such as HCF.
HCF has 27 facilities throughout Ohio and Pennsylvania that provide skilled nursing care, rehab care and assisted living. They have approximately 3,200 employees and have been in business since 1968.
In April 2012 they made the leap into social media and haven’t looked back.
Would you like to build a community to support your business?
To explore these topics, I interview John Jantsch for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
John shares insights into how content and community connect. You’ll learn what to focus your efforts on and a few simple tactics that work.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Social media goes beyond Facebook or Twitter. It’s about connecting with people and developing relationships. And sometimes those connections can be literally face-to-face!
Social media allows us to make connections faster and over greater distances, but there is power in social media to bring us closer to our neighbors, too. One of the ways to do that is with a Tweetup.
What Is a Tweetup?
There are some things that just can’t be done with a 140-character limit.