As we enter the golden age of social media, companies can no longer afford the luxury of tightly scripted, top-down messaging (e.g., “We’re the best! Take our word for it.”).
Nor can a company simply opt out and remain silent (as epitomized in Northwestern Mutual’s “The Quiet Company” ad campaign of years past).
As social media channels have increased, so has the need to communicate effortlessly and simultaneously. Just as presidential candidates now face the constant scrutiny of a 24-hour news cycle, companies are being called on to respond in real time across multiple media platforms. This is not a time for hesitation.
To market effectively, companies need a consistent, compelling brand voice—one that doesn’t pause, mumble or clam up. Here are five ways to share your message comfortably and confidently.
As enticing as the saying is, “If you build it, they will come,” we all know that just because we build a social media presence, people don’t magically start knocking down our door.
Instead, we need to encourage people to come to our social pages and once they’re there, we have to create enough value for them to hang around. And through these repeated exchanges, casual users can become regular visitors as well as valuable leads.
In previous posts, I’ve written A-Z guides to help create the absolute best presence on Twitter, Facebook, LinkedIn and blogs. Now let’s turn our attention to harnessing the power of those efforts for lead generation.
Keep reading to discover how.
Should Your Site Be Social-Enabled?
There’s no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it.
Are you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?
This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.
These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.
This is not a post about social media marketing. I’m not here to give you hints on how to increase your friends, fans and followers.
Nor will I say that it’s time for your business to “join the conversation” and I promise not to overuse the word transparency either.
I believe that most brands (large and small) get it.
Friends, fans and followers are important, yes. And brands increase their social equity by engaging in two-way dialogue with their constituency, yes. And transparency is key to these external engagements, yes.
Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I’ll bet you click “accept” and that’s as far as you go.
When someone requests to connect with you and you simply click “accept” and make no effort to carry on the conversation, you’re both simply saying hello to each other and it stops dead there. The only thing you gain by doing this is a string of connections that don’t have any real value. You become a connection collector.
Are you trying to build a community for your company or brand? Are you looking to go beyond just big numbers of Facebook fans or Twitter followers?
This article reveals three important tips you need to know to help build and manage communities.
What Is Community Management?
Previously I wrote examined the different roles for those who work with social media in business. Among the many roles, the community manager is by far the most important because he or she is on the front lines of communication. Here’s how I define community manager: