Have you considered collaborating with other brands?
To learn how to create marketing partnerships with content, I interview Andrew Davis.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships. He’s also a popular speaker.
Andrew explores the why and how of marketing partnerships with content.
You’ll discover the importance of creating marketing partnerships, as well as how to find the best partners and the keys to a successful collaboration.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Here’s the good news: A new (and free) tool may be just the solution you’re looking for.
Looking for Something New?
Collaboration, innovation and communication—all three have become corporate buzzwords. But they are also critical components to any company’s success. These are three areas where organizations are constantly looking for new ideas and social media tools are increasingly playing a larger role in that process.
Businesses have a need to communicate. They’re always looking for new and different ways to foster collaboration among employees and ways to innovate—faster and more efficiently. “How can we come up with new ideas while using the least amount of resources?”
The list of tools that can fulfill these needs is long, but Posterous Groups, a recently launched social media tool (that’s free), should be considered as a way to meet these business needs.
However, there’s uncertainty around how to create a sustainable social media campaign, although the tools are plentiful and often free.
Salesforce is the dominant customer resource management (CRM) system, and according to the company, it’s used by more than 77,000 businesses.
In response to the increasingly social nature of the web and the need for collaboration, Salesforce has introduced a social and collaborative function for its users called “Chatter.”
Yet, how do you pull off “authentic” while maintaining the company brand message?
It’s tough enough for a small business. What if you’re #2 on Business Week‘s best global brands list, with nearly 400,000 employees across 170 countries?
At IBM, it’s about losing control.
“We don’t have a corporate blog or a corporate Twitter ID because we want the ‘IBMers’ in aggregate to be the corporate blog and the corporate Twitter ID,” says Adam Christensen, social media communications at IBM Corporation.