5 Steps to Successful LinkedIn Advertising
With more than 100 million users and counting, LinkedIn is a flourishing social media platform for business professionals worldwide.
That’s great news for B2B marketers, because LinkedIn is much more than just a bunch of résumés.
LinkedIn advertising is a huge opportunity for lead generation for B2B companies. Business messages are well-received in LinkedIn’s professionally focused environment.
In addition, LinkedIn lets marketers target ads to users by important B2B demographics such as job title or industry or even focusing on members of particular LinkedIn groups.
This is different—and arguably better-suited for B2B—than Facebook ads, which typically target users by lifestyle interests (such as gardening, music or religion). 
7 Tips to Mastering Facebook Advertising
Advertising on Facebook can be a cost-effective means of bringing new people to your fan page. To truly harness the value of Facebook advertising, you’ll need to dedicate time and resources to test, analyze, monitor and tweak your ads.
Do this and you may just find a sea of opportunity waiting for your brand, company or event.
The biggest challenge with Facebook advertising is maximizing the efficiency of your ads. In short, this means getting as many Likes for as little money as possible. To help you win this challenge sooner rather than later, here are seven important facts you should know about Facebook advertising that will help you get moving in the right direction.
