21 Social Media Marketing Tips From the Pros
Are you struggling to keep up to date with the best social media marketing tips?
Would you like to know how to get the best results with your social media marketing?
We asked twenty-one social media marketing experts to share their best social media tips today.
Here’s what they had to say.
#1: Attract Leads With Facebook Offers
Amy Porterfield
If you’re looking for a new way to attract quality leads using social media, try Facebook Offers.
Facebook Offers are a type of Facebook ad, but they work a bit differently than a traditional Facebook Ad. You can set them up directly from your Facebook Page (no need to go into the Ads dashboard) and they can be created for offline and online businesses.
Although you can use them for many different promotions, I’ve seen the highest conversion rates when marketers use Offers to attract quality leads.
Here's an example of a lead generating Facebook Offer.
Here’s why they work:
- Offers are promoted in the news feed (as opposed to being placed in the right-hand column on Facebook where you usually see marketplace ads).
- Ads in the news feed can get up to six times more engagement than ads in the right-hand column on Facebook.
- You can hyper-target your Offers to ensure that only the Facebook users who will have a genuine interest in your brand see them.
- When a user clicks on your Offer in the news feed, Facebook sends that user an email to their personal email account outside of Facebook. That means that your Offer is not only seen on Facebook, but now you are getting into the email boxes of interested prospects.
- When prospects open their email, they will see a link to your website or an opt-in page (wherever you choose to send people to claim your offer).
Instagram Expands to Desktops: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Instagram Feed for PCs: Instagram has gone beyond its mobile-only interface and now allows you to browse Instagram feeds from the desktop – just like you do on your mobile device. Go to instagram.com and log into your account to give it a try.
"Your Instagram feed on the web functions much like it does on your mobile phone. You can browse through the latest photos of people whom you follow with updates as people post new photos."
Facebook Gift Cards: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Gift Cards: Facebook Card gifts are rolling out gradually in the U.S. You’ll be able to give your friends “gifts to Jamba Juice, Olive Garden, Sephora and Target all on one reusable gift card from Facebook.” After you select a gift for a friend on Facebook and complete your purchase, your friend will be notified immediately and will then receive the Facebook Card in the mail.
"Facebook Cards are reusable. After you've received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card."
Twitter Mobile Video: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Adds Mobile Video Capabilitity: Twitter introduces Vine, “a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.” You can find out more about this standalone app here. Click the video to pause it.
Holding hands at Tilden park vine.co/v/biTaEEwdq2n?1
— James Buckhouse (@buckhouse) January 24, 2013
Top 10 Social Media Blog Finalists 2013: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
Finalists: Top 10 Social Media Blogs 2012
We received over 750 nominations for our fourth-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs).
The list of 24 finalists is pretty impressive! Take a look for yourself below.
The judges: Our judges include Gini Dietrich (co-author, Marketing in the Round, founder and CEO of Arment Dietrich), Marcus Sheridan (co-owner of River Pools, founder of The Sales Lion) and Michael Stelzner (author, Launch, CEO of Social Media Examiner and host of the Social Media Marketing podcast). They are currently finishing up their reviews of these sites.
Here are the finalists (in alphabetical order):
- 60 Second Marketer
- Bloggers Make Money
- Boom Social
- Content Marketing Cardiology
- Danny Brown
- Heidi Cohen
- Jeff Bullas
- Jon Loomer
- Jason Cruz
- Lighthouse Insights
- LKR Social Media
- Pushing Social
- Razor Social
- Social Barrel
- Social Fresh
- Social Media Revolver
- Social Mediopolis
- Social Samosa
- Social Solutions Collective
- Social Strand Media
- Socially Sorted
- Spider Working
- Top Dog Social Media
- Viral Blog
Google+ Pages Can Engage Anyone: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google+ Pages Can Now Interact With Users Who Haven’t Circled Them: A Google+ Page “can now +1, share, comment and plus mention personal profiles that have not circled them.”
Google+ Page admins will be happy with this latest update, which provides more networking options.
21 Social Media Predictions for 2013 From the Pros
Are you wondering what 2013 might look like for social media marketing?
If the changes seen in 2012 are an indicator, there will be a lot more change in 2013.
To get a grip on what the near future may look like, we tapped the knowledge of 21 social media pros.
Here’s what they had to say.
And if you’re curious, here were the 2012 predictions.
#1: Ecommerce and Social Media Grow Together
Viveka Von Rosen
I don’t know about the world in general, but I am fascinated with the movement of ecommerce and predict that it will continue to trend in 2013.
When I asked my personal ecommerce expert Gideon Lask (CEO and founder of BuyaPowa), he said one huge trend in ecommerce will be the continued empowerment of the consumer.
“No one telling the shopper what to buy, when to shop and how much to pay. Too many retailers are failing by not realizing that consumers want to do it on their terms. Time to give them the key to the car. Empower them and you’ll win loyalty.”
