New Facebook Column Ads: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

New Facebook Column Ads Roll Out: “Designed to give advertisers a more engaging creative canvas, while also offering a better experience for people on Facebook, the new right-hand column ads” started to roll out this week.

redesign look of facebook ads

This is how these new ads will look.

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Six Facebook Marketing Tips From the Pros

social media how toWould you like to improve your Facebook marketing?

Are you wondering what Facebook marketing tactics the pros are using?

We asked top social media pros to share their hottest Facebook marketing tactics.

In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing.

#1: Use ActionSprout for Email Acquisition

john haydon bio

John Haydon

Most marketers know the real battleground on Facebook is in the news feed, not on Facebook pages. In fact, very few Facebook users actually visit Facebook pages. Instead, they interact with page updates in their news feed.

The problem with most Facebook page apps is that they require the user to visit the Facebook page. For example, a photo contest requires that users visit a custom tab on the company’s Facebook page to upload a photo and submit a contest entry. In essence, they have to LEAVE the news feed, their home away from home, in order to participate in the photo contest.

ActionSprout removes this potential barrier by letting you put the acquisition action in the news feed.

For example, someone can “Sign” a petition, “Support” a project or “Demand” a challenge (as shown below) in the news feed.

john haydon facebook demand

Notice the Demand in the news feed.

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Animated GIFs on Twitter: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Supports Animated GIFs: You can now “share and view animated GIFs on http://Twitter.com, Android and iPhone.”

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Facebook Improves Embedded Posts: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Improves Embedded Posts: “A new design, faster load times and per publisher default widths to make Embedded Posts even better.”

facebook improves embedded posts

Embedded posts now “display images and videos above the post’s text and other content.”

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More Facebook Page Layout Options: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Marketers Get More Facebook Page Layout Options: Facebook Page admins now have “more control over the look and functionality” of their Pages.

facebook placement sections

“Now, admins can adjust the placement of sections in the top navigation menu and left-column menu.”

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Facebook Adds Like Button to Apps: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Adds Like Button to Apps: Facebook recently announced they are giving more control to people when sharing from apps. This includes a new mobile Like button for apps. “Try out the mobile Like button, the beta version of which is available for iOS now.”

facebook mobile like button

A broader rollout of the mobile Like button, including Android availability, is planned soon.

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Google+ Stories: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Introduces Google+ Stories: You can “automatically weave your photos, videos and the places you visited into a beautiful travelogue.”

google plus stories

“Stories will be available this week on Android and the web, with iOS coming soon.”

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Facebook Audience Insights: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Facebook Audience Insights: “A new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.”

facebook audience insights tool

“Audience Insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares).”

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Facebook Video Metrics: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out New Video Metrics: “These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.”

facebook new video metrics

“New video metrics in Page Insights and Ads Reporting are coming soon.”

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