Twitter Audience Insights: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Unveils Audience Insights Dashboard: “With audience insights, you can easily discover valuable insights about your followers and the people who have engaged with your organic Tweets. You can also identify new, relevant audiences to target for an upcoming campaign.”

Twitter Unveils Audience Insights

“Your audience insights dashboard provides aggregate information about user demographics, interests, purchasing behavior and more.”

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Cinematic Pins from Pinterest: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Announces Cinematic Pins: Pinterest unveils its “newest, most beautiful type of Promoted Pin. Controlled through scrolling, these motion-based Pins are true thumb-stoppers.”

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Facebook Carousel Ads for Mobile: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Carousel Ad Format is Now Available for Mobile: “Given the success of carousel link ads”, Facebook is extending the format to mobile app ads as well.

Facebook Carousel Ads for Mobible

Since being introducing on Facebook,”advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads”

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Facebook Native Ad Tools: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Native Ad Tools: Facebook is offering “new native-focused tools to help publishers more easily implement native ad formats: native ad templates, native ad management tools and horizontal scrolling for native ads.”

Facebook Native Ad Tools

Facebook’s new “native ad templates are based on common ad format sizes and native ad best practices.”

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Facebook Messenger Adds Video Calls: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Messenger Introduces Video Calling: “Now you can have face-to-face conversations with your friends and the people you care about, via Messenger.”

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Twitter Direct Messages: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Updates Direct Message: Twitter has changed “how direct messaging works so that it’s even easier for you to communicate one-to-one or with a chosen group of people, anywhere in the world.”

Twitter Makes Changes to Direct Message

Check out the new Twitter Direct Messages. The changes include “a new Direct Message button on profile pages on Android and iPhone.”

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LinkedIn Elevate: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Introduces LinkedIn Elevate: LinkedIn Elevate is “a new product that helps companies and employees curate high-quality content, share easily to social networks and measure the impact.”

LinkedIn Elevate

“LinkedIn Elevate combines algorithmic recommendations from LinkedIn Pulse and Newsle, and human curation, to equip employees with a ready stream of relevant content they can share.”

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Instagram Post Notifications: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Instagram Adds Post Notifications: Instagram introduced a new feature that allows you to receive push notifications “when your favorite accounts post a photo or video.”

Instagram Adds Post Notifications

Instagram’s new feature sends push notifications when your favorite accounts post.

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Facebook Introduces Riff: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Riff, a Creative Tool to Make Videos With Friends: “Anyone can start by creating a video. All you have to do is give it a topic, like #AprilFools, then your friends can view it and choose to add their own clips on that topic.”

facebook riff video

“Facebook had a hunch that if you could make videos collaboratively, the creative process would be more fun and the final product would be cooler.”

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