Do you use tracking codes on your website?

Have you heard of Google Tag Manager?

To discover what Google Tag Manager is and how to use it, I interview Christopher Penn.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he’s also a Google Analytics expert. His brand-new course is the 2016 Marketing Plan Framework: How to Build a Data-Driven Customer Journey. Chris is also co-host of the Marketing Over Coffee podcast.

Christopher will explore Google Tag Manager and the future of analytics.

You’ll discover how to set up and use Google Tag Manager.

podcast 181 chris penn google tag manager

Listen as Chris Penn shares what marketers need to know about Google Tag Manager.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or SoundCloud.

Continue Reading

13 Comments

Do you use Google Analytics?

Want to know how data can help improve your marketing?

To learn how to measure what’s working with Google Analytics, I interview Christopher Penn.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast. His brand-new book is Marketing Blue Belt: From Data Zero to Marketing Hero.

Christopher will talk about how to use Google Analytics to improve your marketing.

You’ll discover how to set goals, and analyze and measure your data.

“podcast

Listen as Chris Penn shares how Google Analytics can show if your marketing is working.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

Continue Reading

17 Comments

social media expert interviewIn this video I interview Christopher Penn, director of inbound marketing at What Counts and co-founder of PodCamp.

Christopher explains the power of email marketing and social media marketing and why you need both of these marketing strategies.

You’ll discover how to integrate social media and email to leverage your content.

He also shares insights into podcasting, the marketing benefits of his podcast Marketing Over Coffee and social media trends your business must be aware of.

Be sure to check out the takeaways below after you watch the video.

Continue Reading

31 Comments