Outsourcing Social Media: Good or Bad Idea?

One of the big concerns about using social media for business and marketing is time. Social media activities do pose a risk of drawing you in and taking up a huge amount of your day just interacting with people.

Add that the technology is changing all the time.  It can seem impossible to keep up with all the tools, software, techniques, etiquette, and social media best practices.

It’s hardly surprising that people are looking to social media consultants, agencies and contractors to take on their social media activity. But should you? Let’s explore this.

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7 Ways to Overcome the Social Media Time Sink

Many business owners and marketing professionals respond to the social media buzz with what Olivier Blanchard calls the “Social Media Terror Syndrome“—a wait and see approach.  The next barrier is often a lack of time.  And the focus becomes “how do I avoid the social media time suck?

Here are 7 steps to help you overcome the time dilemma.

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Chat Live With Social Media Gurus Via Video

On Monday October 12th, 2009, Social Media Examiner is sponsoring four hours of live video chats with leading social media superstars Mari Smith, Jason Falls, Chris Garrett and Denise Wakeman.

Here’s how to participate: Simply click here to enter the live video broadcast room (login with your Twitter ID or as a guest).

Here’s the line up:

  • 7am Pacific (10am Eastern): Join Chris Garrett (co-author of ProBlogger) and Michael Stelzner
  • 9am Pacific (Noon Eastern): Denise Wakeman (The Blog Squad) and Michael Stelzner
  • 11am Pacific (2pm Eastern): Mari Smith (Facebook for business guru) and Michael Stelzner
  • 1pm Pacific (4pm Eastern): Jason Falls (Social media strategist) and Michael Stelzner

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How to Create Headlines That Go Viral With Social Media

Are you struggling to get more clicks and bookmarks on your articles? Possibly there is one area in which your content is letting you down. Even the best blog post writers sometimes make this mistake.

One aspect of your writing requires a great deal of effort getting right, and it is so obvious it is commonly overlooked. What is the first thing a social media user sees?

“I glance at the headlines just to kind of get a flavor for what’s moving. I rarely read the stories, and I get briefed by people who probably read the news themselves.”
George W. Bush

“It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.”
David Ogilvy

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