Or have you let your Twitter marketing drop off lately?
In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.
Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).
Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.
Twitter changed their account profiles so you can visually tell the story of your business.
With a little thought and planning, you can now create a Twitter page that performs like a business welcome page for existing and potential customers.
And you can instantly publish your story to desktop and mobile Twitter users.
What’s New With Twitter
Twitter recently announced changes to Twitter account profiles and headers. These changes include:
- New profile header images. Now, your Twitter account starts with a main image, much like the Facebook timeline format’s cover image, but with some important differences.
- Updated photo streams. It’s easier than ever to highlight images you have posted with your tweets and share them with your followers.
- New mobile apps for Android, iPhone and iPad. These Twitter changes are not just on the desktop. They rolled out to most mobile devices at the same time.
The good news is that you can easily revitalize your Twitter experience!
Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.
#1: Organize whom you follow with lists
There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.
So how can you make sure you don’t miss anything important? Use Twitter lists.
Are you wondering how Pinterest could increase your blog readership?
Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research.
With this in mind, here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog.
#1: Choose the Best Blog Posts to Pin
You don’t need to pin every blog post on Pinterest. You’ll get better results if you selectively pin your blog posts on subjects that already have an audience on Pinterest.
This means you need to do a little research on Pinterest to find if people are already pinning items on your blog post topics.
Now you can thanks to embedded tweets, a new feature from Twitter.
Sharing Tweets Outside of Twitter
Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.
But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can:
- Reply to the tweet and join the conversation.
- Share the conversation with their Twitter community using retweet.
- Mark the tweet as a favorite.
- View the Twitter profile of the tweet author.
- Follow the tweet author.
- View tweet replies by clicking the tweet date.
There are lots of blogs today, which means that people have many places where they can go to learn new things.
If you don’t make people feel welcome, they may read and dash without leaving a comment.
Here are 7 ways you can encourage your readers to leave comments.
Tip #1: Check your blog comments settings
Imagine your online community is a group of hungry people who walk up to a table where you have a spread of finger foods and appetizers. That’s your online content.
By watching which items disappear quickly, you learn what your audience truly wants. That’s the content that satisfies their hunger. And that’s what you need to give them.
In this article I’ll show you 8 ways to discover what topics satisfy the hunger in your online community.
#1: Ask your community
Most businesses assume that they know what their online community wants to hear from them. There’s nothing like doing a reality check by asking your community directly. What you learn might surprise you.
Here’s a simple strategy to help you convince prospects to become customers. And it’s done by embedding Twitter testimonials on your website.
Why Testimonials Matter
When potential customers check out your business online, they want to see proof that you deliver what you promise. It’s important that you provide evidence that you have happy customers.
Testimonials are powerful because they come straight from your customers in their own words. It’s important you add testimonials to your site. You can easily tap into tweets from people who say great things about your business.
Do you want to get the most from Twitter? Because Twitter is so quick and easy to use, it’s also easy to get lost in the conversations.
Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.