Cold Stone Transforms the Ice Cream Social With Facebook

social media case studiesIce cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook.

The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations in the U.S. and 16 countries.

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26 Twitter Tips for Enhancing Your Tweets

social media how toAlmost anyone these days can throw together 140 characters and call it a tweet. But to use Twitter for maximum business impact there are many tried and true content sources ready to be used.

In this post I’ll introduce practical ways to use good content for your tweets, everything from A to Z.

#1: Answers

Think about the questions your customers and prospects asked you this past week. Or maybe there are the repeat questions you’ve already answered on the FAQ page of your website.

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3 Ways to Achieve Explosive Blog Growth

social media how toSocial Media Examiner is officially one year old today!

In honor of this special day, I would like to help you grow your blog by sharing some tips we have learned over our last 12 months of explosive growth.

Before I share my tips, I would like to reveal the name of our mascot…

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How Social Media Helped Cisco Shave $100,000+ Off a Product Launch

social media case studiesAs early as 2008, networking giant Cisco was well along in its social media evolution.  Back then you could find the company on Facebook, Twitter and YouTube.

Yet something was missing – the hard business case for social media.  Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.

The launch of a new router using only social media would provide the proof Cisco’s marketers were seeking.

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How One Man Used Social Media to Raise $91,000 for Charity

social media case studiesThe Big 4-0. For most, turning 40 inspires something big.

For Danny Brown, it wasn’t a sports car, Vegas trip or marathon run. He was inspired to set a different challenge for himself—to bring people together and raise money for worthy causes.  And the response was very unexpected…

To celebrate his 40th, Brown and his wife spent a few days at Niagara Falls. Taking a break at a local café, they noticed an elderly woman come in by herself and order ice cream.

Brown wondered about her story.

After he and his wife headed home, Brown couldn’t stop thinking about the lonely-looking woman in the café—and regretted not talking with her.

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