3 Steps to Determine if Social Local Mobile Is Right for Your Business


social media how toThere’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.

The term is SoLoMo and it stands for “social, local and mobile.”

What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers.

The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works.

solomo tools

You're probably familiar with many SoLoMo tools already.

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How to Use Facebook Apps to Improve Fan Engagement


social media how toAre you looking for easy ways to engage new Facebook fans using Timeline?

Keep reading to learn how free apps can provide enormous opportunities for your business.

Why Facebook Timeline Apps?

Now that the new Timeline layout is mandatory for all page owners, we’re all beginning to find our way around the new layout.

For many, especially those who just started seeing traction with the old layout, Timeline presents brand-new challenges (and opportunities!) for staying top-of-mind.

Sure, the layout is beautiful, with lots of room for high-res video and photo. But with all the rules and changes (e.g., that your cover photo can’t be promotional, or that there’s no more driving non-fans to a default “welcome” tab prompting them to Like your page), page admins have their work cut out for them in terms of fostering high engagement and moving their fans to take action. Without engagement and momentum, your page is as good as invisible.

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6 Ways to Grow YouTube Subscribers and Your Exposure


social media how toAre you seeking more visibility for your YouTube videos?

Are you wondering how others do it?

If you want the massive views, exposure and targeted traffic that YouTube offers, you need to focus on first building an audience—or as YouTube calls them, subscribers.

Why YouTube Subscribers?

A YouTube subscriber is someone who has chosen to “follow” your channel and your content so they can stay updated with your latest videos. In essence, a subscriber can become a raving fan who watches, comments and shares your videos with others. Building up a strong subscriber base is essential for creating a powerful community online.

The following article will reveal six simple—yet highly effective—methods for getting more subscribers to your channel and your existing videos.

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5 Ways Businesses Are Using Facebook Timelines


social media how toAre you wondering how businesses are creatively using Facebook’s Timeline features?

Business timelines are blooming all over Facebook.

You may have read our recent post about all of the changes.

Take a look at these examples of how businesses are creatively using Timeline.

#1: Adding Interesting Milestones

Interesting Milestones may work better if your company has some history. Coca-Cola, founded in 1886, has the benefit of a long and interesting history, so they can show their products from 1916 and how they have since evolved.

But you still may be able to get creative with product releases and things that you have accomplished.

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5 Ways to Increase Your Facebook Fan Engagement


social media how toWant to increase your Facebook fan engagement?

Keep reading for some simple techniques to get your fans more involved.

Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action.

A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update.

Your fans will enjoy interacting with your Facebook page and your page will benefit the most with increased visibility, traffic and marketing opportunities.

Many Facebook page admins aren’t quite sure how to foster an active fanbase, so here are five effective ways to call your fans to action.

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26 Tips for Writing Great Blog Posts


social media how toDo you blog? Feel like you’re trying to reinvent the wheel time and again?

Looking for some ideas to simplify your content creation process?

What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write.

#1: Anatomically Correct

A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post:

  • Eye-catching title
  • In-text links to landing pages
  • Sidebar/banner calls to action
  • Social sharing buttons
  • Call to action at the bottom
  • Relevancy—making sure the post is relevant from top to bottom

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3 Ways to Use YouTube to Drive Traffic to Your Website


social media how toAre you wondering how to get people from YouTube to your website?

Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how.

Why YouTube for Traffic?

With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.

As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”

First, your content can get found from within YouTube itself.

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5 Ways Your Old YouTube Videos Can Triple Their Visibility


social media how toAre you frustrated with your YouTube and video marketing efforts?

Most business owners test the “YouTube waters” by uploading a few videos, then walk away.

They return in a few weeks to notice each video has only a handful of views.

Is that your experience? If so, fret not! All is not lost…

In this article, I’m going to reveal to you five of the most powerful steps that you can put into action today to literally breathe life back into your existing videos, so your YouTube marketing efforts won’t be in vain.

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How to Combine QR Codes With the Power of Facebook


social media how toAre you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook?

Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on late-night TV).

In this article, I’ll unpack how to get your QR codes to go viral on Facebook.

I’ll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors.

Setting Up a Viral QR Code Campaign

Step #1: Generating the QR code

For the uninitiated, QR codes provide a means to open a URL on a mobile phone.

However, a closer look reveals that most QR code generators provide functionality for executing a host of mobile phone actions, including creating a calendar event, sending an SMS or providing contact information.

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