Looking for some ideas to simplify your content creation process?
What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write.
#1: Anatomically Correct
A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post:
- Eye-catching title
- In-text links to landing pages
- Sidebar/banner calls to action
- Social sharing buttons
- Call to action at the bottom
- Relevancy—making sure the post is relevant from top to bottom
Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how.
Why YouTube for Traffic?
With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.
As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”
Most business owners test the “YouTube waters” by uploading a few videos, then walk away.
They return in a few weeks to notice each video has only a handful of views.
Is that your experience? If so, fret not! All is not lost…
In this article, I’m going to reveal to you five of the most powerful steps that you can put into action today to literally breathe life back into your existing videos, so your YouTube marketing efforts won’t be in vain.
In this article, I’ll unpack how to get your QR codes to go viral on Facebook.
I’ll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors.
Setting Up a Viral QR Code Campaign
Step #1: Generating the QR code
For the uninitiated, QR codes provide a means to open a URL on a mobile phone.
However, a closer look reveals that most QR code generators provide functionality for executing a host of mobile phone actions, including creating a calendar event, sending an SMS or providing contact information.
This article will share six easy ways to turn lurkers into leads.
A little background starts by evaluating your current lead generation process and whether it’s helping or hurting your efforts.
It’s important to understand the relationship among your lead generation strategies, your social media channels, your blog and your landing pages. Many times when we think of generating leads in social media, we look at the content we’re posting and neglect to look at the surrounding elements that also touch the user.
Every status update about a new blog post has three steps to drive lead generation: the status update, the blog post and the landing page. Each one of these has a different role in the process and offers a unique opportunity to optimize lead conversion. A typical lead conversion process in social media looks like the image below.
Do you want to know the secrets to successful blogging? Of course the best blogs are built on top of outstanding content. This draws readers in and keeps them engaged.
But the real secret is a little deeper. Successful bloggers also know how to use visuals.
In this article, I’ll show you 19 ways to use images that will make your blog appealing to read, keep readers coming back for more and increase your credibility.
Then be sure to watch this edition of Social Media Examiner TV with our host Mari Smith.
In this episode, Mari gives you an in-depth look at Facebook Fan Pages, all the recent changes, what they mean to you and lots of new Facebook marketing tips.
Share your feedback and see the show notes below!
The simple answer is: You have to promote your blog and let people know it exists.
Optimizing your blog for search engines is critical, but just like any website, product, book or service you create, you have to promote the launch of a new blog.
There are a lot of ways to promote a new blog and I’m sharing 14 tactics to help you get the word out about your new baby. Heck, you could use these tactics for an established blog as well if you want a boost in traffic and subscribers.
Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus on monetization.
A recent study by Ketchum and Nielsen shows the number-one activity of social media users (online or offline) is reading blogs – even above TV!
So it’s clear that social media is here to stay, and accountable programs must be created to deliver performance and ROI. Here are 3 steps to help you get started:
#1: Define Key Performance Indicators (KPIs) and Measure Against Them
In order to hold any marketing channel accountable, there first must be a framework of metrics that can be tracked, compared to a benchmark (industry or prior program performance) and analyzed over time. Social channels are no different. When looking to assign accountability to social programs, the first step is to define KPIs and measure against them. The three key components to track are: