5 Ways to Sell With Social Media

social media how toDo you want to convert your fans and followers into paying customers?

Are your social activities working?

In this article I’ll show you 5 simple ways to tweak your social media updates for better sales conversion.

Some social media updates can go further toward bringing in sales than others. And they can do this without detracting from the spirit of social media.

sale sign

Some social media updates can help with sales more than others. Image source: iStockPhoto.

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4 Ways to Use Social Media to Generate Leads

social media how toDo you use social media to generate inbound leads for your business?

Are you unsure about where and how to focus your efforts to meet your lead generation goals?

According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.

If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.

In this article, I’ll share 4 ways you can use social media to generate inbound marketing leads for your business.

#1: Twitter Chats

Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.

Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.

small biz chat

The #SmallBizChat is an example of a Twitter chat that successfully engages its community every week.

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How to Generate More Leads With Your Blog: 5 Tips

social media how toDoes your business have a blog?

Would you like your blog to bring in more leads for your business?

You already know you need to create awesome blog content, but there’s more to business blogging than just that.

You also need to include a few tactics to help you bring in the leads you want.

Here are some useful tactics to entice and capture leads used by top marketing business blogs!

#1: Place Opt-In Forms Around Your Blog Content

There are several areas on your blog that you can use to introduce visitors to calls to action such as free trials, free consultations or a simple mailing list opt-in form. These areas include your header, sidebar, the end of blog posts, your About page and your footer.

Unbounce, a landing page software creator, encourages people to try their software or sign up for their mailing list in their sidebar and post footers.

unbounce options

Unbounce has lead generating calls to action in their sidebar.

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26 Social Media Marketing Tips from the Pros

social media how toAre you looking for actionable tips to improve your social media marketing?

Are you wondering what the common themes of social media experts are these days?

This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out.

The number of conference takeaways and buzz was immense.

For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles.

CATEGORY: Calls to Action

#1: Get More Leads With Calls to Action

Throughout the conference, the topic of calls to action (CTAs) came up in numerous sessions. What is a CTA?

social media call to action is an integral and often overlooked element of an effective social media strategy. Social media gets prospects, customers and the public primed to want to find out more about your offering or to engage with you further, but you must lead them to the next step in your sales or other conversion process.

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How to Improve Your Social Media Calls to Action

social media how toIs your audience responding to your social activities?

Have you integrated the right calls to action into your social media strategy?

A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take.

Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do

Your call to action should encourage readers to engage with you further.

You’ll want to break the activity into smaller steps that make sense to your audience. You can lose prospects at each step of the process, so you want to make it very easy for them.

Make readers an offer they want. What will get prospects to commit now? Your offer will vary based on your business and where the prospect is in the sales process. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

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