Do you want more engagement for your social media campaigns?
Understanding how people respond to marketing tactics can help you achieve your social media marketing goals.
In this article I’ll share five ways to maximize social conversion and engagement by capitalizing on human behaviors.
#1: Tease Your Followers
A tease is designed to arouse desire or curiosity through urging or coaxing. As humans we love to tease and be teased. We simply can’t resist “staying tuned” to find out the rest of the story.
Increasingly marketers are learning the power of the tease, especially in social media.
In July 2013, Oscar de la Renta exclusively released ads from their fall 2013 campaign via Instagram before the official advertising launch in September print magazines.
Want to know the best ways to leverage social media for your small business?
If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started.
In this article, I’ll show you seven steps you can take to make social media marketing work for you.
Why Social Media for Small Businesses?
As a startup or small business owner, you know there’s a lot to accomplish with limited resources.
Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.
Want more traffic to your website?
What if you could double the click-through rates of your social media updates?
In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.
Why Driving Traffic Matters
Your website is the hub of your online marketing efforts. It’s where your audience can find the answers to their questions and where you deepen relationships with readers, offer value to visitors, and yes, maybe even encourage email signups and purchases.
In an ideal world, you’d be funneling all of your social fans and followers to your website so you could do just that.
Do you want to know what the blogging pros are doing today?
Keeping up with the latest social media changes is not always easy, and your blogging tactics may need to be refreshed.
We asked 39 blogging pros to share the best blogging tips and tactics worth doing today.
Here’s what they have to say.
#1: Turn Google Hangouts On Air Into Mini-Courses in a Blog
Since I launched PlusYourBusiness, I’ve focused on one main tactic: include as rich a multimedia experience on the blog posts as I can, while remaining useful.
One of the best ways I’ve found to do this is to take an interview and structure it into a mini-course.
So, this is what I do regularly:
Run a Google Hangout On Air. For example, an interview with someone in social media or social SEO.
Do you want more engagement and traffic from your efforts?
If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement.
In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to your website.
Why Use Images to Drive Social Engagement?
People are drawn to visual content and take action based on its subtle cues faster than any other medium–faster than text, audio or video.
The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram. Visuals are attracting attention and driving engagement across all social networks. Even LinkedIn and Twitter are getting in on the action and showcasing images.
All of the major social networks are highlighting visual content. Brands that can leverage the power of original, optimized images are getting noticed.
If you’re worried you need a graphic designer or special skills, don’t be. In this article I’ll introduce you to the tools you need and the five essential elements of shareable, traffic-driving images that you can include in your marketing plan today.
#1: Give Your Audience What They Need
If you want to encourage engagement and shares, your images have to appeal directly to your target audience.
Create images and infographics that either solve a problem or inspire your community to take action. Images that give short, instantly actionable advice are highly shareable. Quick tips, how-to’s, quotes and fun facts are all very popular.
Social media expert Kim Garst matches audience expectations with useful tips by regularly posting images with social media advice and tagging them with #biztip.
Her community shares these problem-solving tips like wildfire, which results in an exceptionally high organic engagement rate on Facebook.
Do you feel as if you’re spending lots of time on social media with little direction and few results?
In this article, I’ll show you how to streamline your social media marketing to achieve your goals.
#1: Set Realistic Goals for Your Business
When you set goals for your business, set one realistic goal that’s measurable.
For example, if you own a local flower shop and you sell 20-25 flower arrangements per day, try starting off with a goal of selling 30 per day.
Adding an extra 5-10 sales a day is certainly more realistic than adding 30.
Are you looking for creative ways to use your blog content to improve your conversion process?
In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content.
How Content Drives Leads
Written content works in many ways.
Some writing pulls your audience toward you, building awareness.
Other content builds trust and compels your audience to take action. In other words, content can be useful at strengthening different parts of the conversion funnel.
The “funnel” is just a metaphor for the path that visitors take on their way to becoming leads, starting with awareness and ending with action. If you’re not getting leads, it’s because there’s a weakness in your funnel.
What follows are many tips to help you generate more leads with your written content.
Do you change your cover image once a month, or once a year?
Here are 25 awesome examples of cover photo ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).
#1: Get Into the Holiday Spirit or Change With the Seasons
Design cover photos that change with the seasons and the holidays. It’s easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes.
The auto company Pep Boys, for example, created a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using a stock photo and free tools from PicMonkey or Canva.
Are your social activities working?
In this article I’ll show you 5 simple ways to tweak your social media updates for better sales conversion.
Some social media updates can go further toward bringing in sales than others. And they can do this without detracting from the spirit of social media.