Interested in better ways to address their wants and needs?
The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees.
In this article you’ll find out how to create a social media marketing plan to put customers first and improve engagement.
Have you explored what works for other businesses?
If you analyze the social media efforts of other businesses you’ll find insights to improve your own social media marketing.
In this article you’ll discover four ways to research what your competitors are doing on Facebook, Twitter and Google+.
Are you using buyer personas to identify your target customers and fans?
With some detective work, you can determine whom you want to reach and how you’re going to engage them on Facebook.
In this article I’ll share five questions to help you identify and connect with your target customers on Facebook.
#1: Do Our Target Customers and Fans Align?
Buyer personas are an integral part of any successful marketing, whether traditional or social, because they clearly define your target customers.
Do you know what to include?
Goals and objectives guide your social media strategy to help you successfully connect with your customers.
In this article I’ll share what you need to include in your social media marketing strategy so it works from day one.
#1: Identify Business Goals
Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.
Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.
You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.
Do you want to learn more about your social media followers?
Have you created social media buyer personas?
You have to know your audience before you can serve them on social media.
In this article I’ll show you how to create buyer personas for your social media audience using Google Analytics.
Why Buyer Personas?
A buyer persona goes beyond the definition of your target audience. You use them to create fictional identities that represent people within your target audience who share similarities.