In this article I’ll cover how B2B marketers can best approach these sites and provide eight recommendations for generating qualified leads and driving sales.
Note: The examples used all come from actual Q&A site conversations, with names removed for privacy purposes.
Overview of Question and Answer–Based Sites
When Q&A social media sites first came out, they were intended for people to exchange ideas and gather information. Unfortunately spammers and non-experts took away from their usefulness for a while.
Have you used Pinterest to promote your business-to-business (B2B) company?
Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest.
A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.”
However, many B2B businesses are still wondering how to promote themselves with Pinterest.
Check out how these B2B businesses are using Pinterest. Try to replicate their techniques for your business.
Here are 7 tips for successfully using Pinterest for your B2B business.