Why Podcasting Is a Trend Marketers Need to Follow

Have you considered podcasting for your business?

Are you wondering if now is the right time to start?

To learn about the amazing growth and the opportunities that exist for marketers, I interview Michael Wolf for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Michael Wolf, who is the host of the NextMarket Podcast. He’s also the chief analyst at NextMarket Insights, where he tracks the growing world of podcasting. Michael’s approach to analyzing podcasting is unique.

Michael shares the research he carried out to help him discover more about podcasting, and where the market is headed.

You’ll discover why the business category is one of the biggest areas for growth, and the reason why advertisers are now taking notice.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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3 Unique Ways to Get Started With Business Podcasting

social media how toDo you want to bring podcasting into your marketing mix?

Are you stuck because of concerns about time commitment, lack of knowledge or production challenges?

There are many ways to approach business podcasting without interupting your schedule, budget and skills.

In this article you’ll discover how three businesses started a podcast and what they uniquely did differently.

Use their examples for inspiration to set up your podcast to fit your particular needs, time and budget, and reap the benefits of creating a personal connection with your audience through audio.

Create a Podcast From Anywhere With Limited Equipment

Natalie Sisson, The Suitcase Entrepreneur, provides a great example of how to podcast from anywhere with limited equipment.

natalie suitcase entrepreneur

Podcasting has helped Natalie's audience feel more connected to her and her brand.

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How to Start a Business Podcast

social media how toDo you want to create your own business podcast?

Do you have the passion and drive to make it happen, but you’re just not sure where to start?

Keep reading for 4 tips to set you down the path of podcasting success.

Why Podcasting?

Podcasting is a unique tool that allows you to deliver relevant, on-demand and targeted content to a massive, worldwide audience.

What’s special about podcasting beyond its reach is that, unlike any other social platform, it allows you to connect with your audience on a personal, one-on-one level during a time when they are looking for hands-free, audio-only content.

microphone

Podcasting can be a powerful delivery platform in your marketing toolbox. Image source: iStockPhoto.

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3 Ways Podcasting Can Land You Customers

social media how toHave you thought about using the power of podcasting to gain customers?

Podcasting is becoming a very popular medium.

It gives you access to an immense audience already downloading podcasts from iTunes.

Not only that, podcasting allows you to form a deeper relationship with prospects because they can hear your voice.

They can hear the person behind the website, company or product.

podcast

Find prospects through podcasting. Image source: iStockPhoto.

Below are three ideas to gain new customers, whether you start a new podcast or not!

#1: Choose to Interview Guests Who Are Your Ideal Prospects

Interviewing someone for an hour can start to build a relationship. It also gives you an easy way in the door to a company or person that might be hard to reach otherwise.

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