This article provides five actionable tips you can employ now.
The Visual Opportunity
When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding.
And when Timeline was rolled out for personal profiles, I also wrote how you can customize your cover photo and profile picture.
With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different.
Right now Timeline is currently limited to personal profiles and with no schedule set or promised for brand pages.
However, given Facebook’s history with design changes and how changes of this sort first get released to users and later on get applied to brands, it’s likely that Timeline is on the horizon for business pages as well.
This article will explore what the timeline means for marketers.
Did you know you can do more for your company on LinkedIn?
Keep reading to learn more.
What’s new with LinkedIn for businesses?
Do you want to increase your opportunities to network with customers, clients, vendors, peers, potential job candidates and even your own employees? If you’re a business of any size, you need to have a well-developed “business” presence on LinkedIn.
In this article I show you how to set up your Google+ page and provide examples.
If you haven’t already created a personal Google+ profile for yourself, you’ll need to do that first (you cannot simply sign up a business page from the main Google+ signup screen).
Check out the How to Get Started With Google+ for more on personal Google+ profiles.
These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more.
Why Facebook Apps?
Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user’s experience. And, the more you keep your fans engaged and coming back for more, the more likely you’ll increase your “viral visibility.”