5 Ways to Enhance Your Facebook Timeline Page With Images

social media how toAre you wondering how to visually enhance your Timeline Facebook page?

This article provides five actionable tips you can employ now.

The Visual Opportunity

When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding.

And when Timeline was rolled out for personal profiles, I also wrote how you can customize your cover photo and profile picture.

With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different.

106 comments

 
 

Facebook Timeline and What Marketers Need to Know

social media toolsAre you wondering how Facebook’s Timeline will impact your business and marketing?

Right now Timeline is currently limited to personal profiles and with no schedule set or promised for brand pages.

However, given Facebook’s history with design changes and how changes of this sort first get released to users and later on get applied to brands, it’s likely that Timeline is on the horizon for business pages as well.

This article will explore what the timeline means for marketers.

79 comments

 
 

5 Tips for Using the New LinkedIn Company Pages

social media how toHave you kept up with the changes at LinkedIn?

Did you know you can do more for your company on LinkedIn?

Keep reading to learn more.

What’s new with LinkedIn for businesses?

Do you want to increase your opportunities to network with customers, clients, vendors, peers, potential job candidates and even your own employees? If you’re a business of any size, you need to have a well-developed “business” presence on LinkedIn.

91 comments

 
 

How to Set Up a Google+ Page for Your Business

social media how toGoogle+ has opened the doors for business and brand pages.

In this article I show you how to set up your Google+ page and provide examples.

If you haven’t already created a personal Google+ profile for yourself, you’ll need to do that first (you cannot simply sign up a business page from the main Google+ signup screen).

Check out the How to Get Started With Google+ for more on personal Google+ profiles.

If you do have a personal profile, here’s how to create a page for your business.

203 comments

 
 

Top 75 Apps for Enhancing Your Facebook Page

social media toolsHave you customized your Facebook page?  There are thousands of apps that can help you engage with your fans.  In this article I’ll focus on the top 75 Facebook apps.

These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more.

Why Facebook Apps?

Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user’s experience. And, the more you keep your fans engaged and coming back for more, the more likely you’ll increase your “viral visibility.”

224 comments

 
 

Facebook 101 for Business: Your Complete Guide

social media how toNot using Facebook for business yet? Wondering where to start?  Already on Facebook, but not sure if you’ve done everything right? Well look no further.  Bookmark this article.  It will be your comprehensive guide to using Facebook.

By the way, you’re not alone. There are still many business owners and marketers who don’t quite know where to start—they struggle to gain momentum and achieve measurable results from their efforts.

This post is designed to help you understand what Facebook can do for your business and lead you through a step-by-step process for getting started on building a compelling presence and optimizing your Facebook marketing.

241 comments

 
 

4 Facebook Marketing Myths And How to Overcome Them

social media toolsAre you avoiding Facebook for marketing?  Maybe you’re wondering, “Why should I care about Facebook?”

There’s a lot of misconceptions and frustrations floating around when it comes to Facebook.

In this article, I’ll help debunk some of the big Facebook myths that may be preventing you from an amazing opportunity.

Why Facebook Marketing?

First and foremost, Facebook, like other social media, is a phenomenal way to become more visible and successful by making a face for yourself online.

Facebook is now the largest social network on the planet with over 500 million active users, long ago surpassing former social networking giant MySpace—and it continues to grow at 1 million new users a week.

Considering those numbers, you have to ask yourself—do you think your target market might be there? And if you’re not there, what might you be missing?

68 comments

 
 

3 Ways to Use Facebook Insights to Your Advantage

social media toolsAs a business owner or marketer, knowing the profile of your target audience is extremely important. That’s step one, and all good marketing campaigns rely on the fact that you’ve got this figured out.

If you’re using Facebook for business, there are some powerful tools at your disposal.  Because Facebook has over 400 million active users and is one of the most frequented websites in the world, it only makes sense to use it to your advantage. Why buy a Porsche when you’ve got a Ferrari in the garage, right?

This article will show you how to benefit from Facebook’s amazing insight and analytics.

61 comments

 
 








Pinterest
Join our Social Media Marketing Networking Club
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.
Check out the Social Media Marketing Podcast!