10 Reasons Why You Should Upgrade Your LinkedIn Account

social media toolsDo you have a free LinkedIn account? Have you considered upgrading to a paid account? Wondering if it’s worth it?

There are several options to choose from. Which one would be right for you?

In this article, we cover what you actually get for your money and how you might use some of the enhanced features.

Let’s take each area of the business upgrade in turn and run through it.

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How to Use LinkedIn With Twitter for Better Networking

social media how toIf you have profiles on LinkedIn and Twitter, you may already be aware that these two networks are integrating. In fact, LinkedIn has a specific application called Tweets that can help you keep tabs on the Twitter updates from your LinkedIn connections.

As more professional LinkedIn users create Twitter profiles, I believe this application will become more and more powerful for building influence and visibility with your network connections.

The primary benefits of the LinkedIn Tweets application are:

  • Follow your LinkedIn connections on Twitter
  • Post status updates simultaneously to both Twitter and LinkedIn
  • Monitor and interact with your Twitter streams from within LinkedIn
  • Create a LinkedIn-specific Twitter list

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4 LinkedIn Tips to Help You Stand Out

social media how toVery few people ignore you in real life, face-to-face networking situations. So why do they do it to you online? The simple answer is because they probably don’t even realize that they are!

Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I’ll bet you click “accept” and that’s as far as you go.

When someone requests to connect with you and you simply click “accept” and make no effort to carry on the conversation, you’re both simply saying hello to each other and it stops dead there. The only thing you gain by doing this is a string of connections that don’t have any real value. You become a connection collector.

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7 Steps to Successful Twitter Interviews

social media how toWant to expand your Twitter business network?  Looking for a way to get to know someone better before connecting with them outside of Twitter?

Twitter interviews are the answer.   Twitter interviews are simply interviews where the conversation is carried out entirely in tweets. Here’s a few of the benefits of Twitter interviews:

  • You learn more about the people you interview.
  • You show your Twitter audience whom you are interested in connecting with.
  • You give others the opportunity to share more about themselves.

Twitter interviews can be fun for everyone when you do them right.

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How to Use Tweetups as a Marketing Strategy

Social media goes beyond Facebook or Twitter.  It’s about connecting with people and developing relationships.  And sometimes those connections can be literally face-to-face!

Social media allows us to make connections faster and over greater distances, but there is power in social media to bring us closer to our neighbors, too.  One of the ways to do that is with a Tweetup.

What Is a Tweetup?

There are some things that just can’t be done with a 140-character limit.

A Tweetup is an in-person meeting of Twitter users. It has also become a colloquialism for any in-person networking event organized using social media.

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How to Connect Globally With Social Media

Do you know how to use social media to target a global audience?  After all, social media provides a low-cost solution to engage your prospects, customers and partners located in different regions of the world.

As Scott Monty, head of social media for Ford Motor Company, says, “U.S. brands looking to leverage social networks internationally know that while their messages need to stay consistent regardless of the region, the language, cultural reference points, platform and tactics, all need to be tailored for each market.”

He continues, “Whether it is customer service, IT, HR or product development, there are a number of uses for social media. And when you add to that all of our constituents—customers, employees, shareholders, dealers, retirees—it becomes a very complex assignment.”

Here’s a look at a few of the difficulties and how you can overcome them…

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