Mitch shares insights into how content has changed the way we do business.
He also gives you insights into the questions to ask to find the right marketing strategy for your business today.
Be sure to check out the takeaways below after you watch the video.
As businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we’re starting to see a change in social media usage. A new study reveals what’s changing with social media.
They benchmarked and measured the state of social media usage among businesspeople. The data identified eight prevalent trends that give great insight into the social media behaviors, beliefs and challenges of the majority of businesses today.
There are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—and they’re telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.
Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience. And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.
In this video I interview Wendy Piersall of WendyPiersall.com. Wendy’s had a lot of exposure from her blogging and provides some interesting insights into the dark side of being popular online.
Health issues forced Wendy to re-evaluate her pursuit of fame. And when she focused on paying the bills these activities were the first things she dropped.
Wendy also gives some great information for both businesses and bloggers concerning the U.S. Federal Trade Commission’s ruling on blogging financial disclosures. Listen to hear the whole story.