How to Use Content to Increase Your Sales

social media expert interviewIn this video I interview Marcus Sheridan, the founder of The Sales Lion and River Pools and Spas.

Marcus shares the content strategy he used to increase sales for his pool business.  He shows the connection between your blog content and your business growth.

You’ll also discover why content is the soul of your business and is the best sales tool you own.

Be sure to check out the takeaways below after you watch the video.

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Top 7 Reasons Blogs Fail and What to Do About It

social media how toWhy do some blogs thrive and others fail? Do you blog? Have you been working hard to build a loyal following for your business, but it’s just not happening for you?

The good news is you’re not alone. Most blogs don’t get the traffic or the attention they desire.

What follows are the top mistakes made by bloggers (and how to fix them).

Mistake #1: It’s all about you

When I first started blogging, this discovery surprised me: Nobody gives a hoot about my products, my services or me. This also means most people don’t care about you, your company or your products, either.

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How to Create Content That Engages Prospects and Customers

social media book reviewsWhen Rick Short, director of marketing communications for Indium Corporation, began thinking about his social media strategy, he started with keyword research.

He identified 73 of the most important keywords his prospective customers would search for. Then he created 73 different blogs that focused on each keyword and assigned a dozen employees to write those blogs.

The results amazed him. Once the blogs took off, customer contacts increased 600% in a single quarter. And everyone who contacted a blog author, commented on a blog post or downloaded a white paper opted in to the company’s customer database.

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17 Ways to Grow Your Blog From Top Bloggers

social media how toDo you want to grow your blog? Are you looking for new ways to attract and retain more readers? We asked the finalists of our Top 10 Social Media Blogs contest for their best tips on how to grow your list of blog subscribers.

Here are their best tips. I think you’ll agree there are some excellent ideas here.

#1: Be Active in Other Communities First

Here’s what Mitch Joel, author of Six Pixels of Separation and the blog at Twist Image, recommends:

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UnMarketing: Stop Pushing and Praying, Start Pulling and Staying

social media book reviewsWhen marketing consultant Scott Stratten worked with the owners of a new restaurant, he recommended inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get 150 people to start the buzz about the new restaurant in town.

But the owners balked at giving away free food, which they estimated would cost them several thousand dollars. Yet they had spent $5,000 on a magazine ad!

“How many customers did it bring in?” Stratten asked. “We don’t know,” they replied.

Does this sound familiar? Stratten calls this the “push and pray” marketing strategy. You push your ad out to thousands and even millions of people, and pray that some respond.

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