The good news is you’re not alone. Most blogs don’t get the traffic or the attention they desire.
What follows are the top mistakes made by bloggers (and how to fix them).
Mistake #1: It’s all about you
When I first started blogging, this discovery surprised me: Nobody gives a hoot about my products, my services or me. This also means most people don’t care about you, your company or your products, either.
He identified 73 of the most important keywords his prospective customers would search for. Then he created 73 different blogs that focused on each keyword and assigned a dozen employees to write those blogs.
The results amazed him. Once the blogs took off, customer contacts increased 600% in a single quarter. And everyone who contacted a blog author, commented on a blog post or downloaded a white paper opted in to the company’s customer database.
Do you want to grow your blog? Are you looking for new ways to attract and retain more readers? We asked the finalists of our Top 10 Social Media Blogs contest for their best tips on how to grow your list of blog subscribers.
Here are their best tips. I think you’ll agree there are some excellent ideas here.
#1: Be Active in Other Communities First
When marketing consultant Scott Stratten worked with the owners of a new restaurant, he recommended inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get 150 people to start the buzz about the new restaurant in town.
But the owners balked at giving away free food, which they estimated would cost them several thousand dollars. Yet they had spent $5,000 on a magazine ad!
“How many customers did it bring in?” Stratten asked. “We don’t know,” they replied.
Chris shares the foundation pieces you need to build a successful business blog and explains how to create killer content to engage your audience and get the results you want from blogging. Chris also talks about the role blogs play within a good social media ecosystem and how this helps you connect with your audience.
Be sure to check out the takeaways below after you watch the video.
This article showcases 10 top blogs in multiple markets. Follow their lead to take your blog from good to great. And if you don’t have a business blog yet, now’s the perfect time to get in the game!
Each of these successful blog examples has incorporated unique features that have attracted thousands of readers. The great news is that you don’t have to reinvent the wheel—just model the best. Take a look at these thriving blogs and apply the same success strategies to your own blog.
If you’ve been following the boom of social media marketing, you already know blogging is an essential ingredient to any social media strategy. Are you unsure about what to write, when to post, how to grow your subscribers and how to keep them coming back for more? If you’ve had any of these concerns, you’re not alone!
To help you take your blog to an entirely new level, here are 7 tips from the best-of-the-best in the blogging and social media arena. Every expert below has created a thriving blog with tens of thousands of subscribers who engage with their posts on a regular basis. If you want to know how to create and grow a successful blog, make sure to take notes (and take action)!
If you heard about a marketing strategy that could substantially lower your marketing expenses and return 600% or more of your investment, would you be interested in learning more about it?
When Social Media Examiner surveyed 1,900 marketers in 2010, half said they wanted to learn more about this strategy.
Of those just starting out in social media marketing, 65% wanted to learn more about it. And 81% of all the marketers surveyed said they would definitely increase their use of this strategy.
No, it’s not Facebook, Twitter, LinkedIn or YouTube.
Sure, Facebook, Twitter and LinkedIn were among the top four social media tools among this group of marketers.
Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.
There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented.
While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement.