Essential Blogging Resource for Marketers: Your Complete Guide


social media how toDo you blog for business?

Are you looking for a resource to help you take your blogging to the next level?

Whether you’re blogging for business as an individual or as part of a team, these expert articles will help you increase your blog’s shares, improve your content delivery, measure your progress and more.

Each of these articles will help you understand and master a specific part of blogging for business.

essential blogging resources for marketers

Discover a complete guide to essential blogging resources for marketers.

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How to Start a Business Blog: Seven Essentials for Success


social media how to

Are you interested in starting a blog for your business?

Want to know how to set it up to get the best results?

There are lots of design and functionality options to consider when setting up your business blog. However, only a few make a vital difference in your blog’s success.

In this article you’ll discover the seven critical elements you need for your business blog.

seven essentials for a business blog

Discover seven essentials for starting a business blog.

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7 Ways to Grow Your Blog With Pinterest


social media how toWould you like more traffic to your blog?

Are you looking for creative ways to use Pinterest to benefit your business blog?

Pinterest offers a robust path to help you build your blog.

You can use Pinterest to find content for your blog, grow your audience and increase your website traffic.

In this article, I’ll show you 7 easy ways to use Pinterest to grow your business blog and engage further with your online audience.

#1: Create a Blog Think Tank

Are you constantly clipping articles, studies, posts and pictures and placing them in an idea folder—online or off? Pinterest is tailor-made for doing this quickly and easily online.

Create secret boards for your blog post ideas and use them as placeholders for images, videos, quotes, etc. that you want to blog about in the future. Curate boards for single posts, a series you’re working on, even potential guest bloggers.

“pinterest-secret-board”

You can use secret boards as placeholders for content you may want to use in the future.

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How to Ensure Your Future Blog Posts Are Popular


social media how toAre you struggling to come up with blog posts that attract the right type of visitors?

Are you unsure where to turn for new article ideas?

In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.

Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog.

hot topic

Invest in writing about the topics that are most likely to appeal to your target audience. Image source: iStockPhoto.

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Becoming a Blogger: Do You Have What it Takes?


Are you thinking of starting a blog or restarting your blog?

Do you wonder if you have what it takes to attract a strong blog audience?

To learn about what it takes to become a successful blogger, I interview Stanford Smith for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Stanford Smith, co-author of Born to Blog. He is also the founder of the Pushing Social blog and host of the Pushing Social podcast.

Stan shares how he started out with blogging and how Pushing Social became a blog-based business.

You’ll learn how to recognize your personal traits and how they can be built upon to grow a successful blog.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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10 Content Marketing Tips You Can Employ Now


social media how toAre you looking for content marketing ideas?

Need some actionable tips you can put to use today?

We asked 10 content marketing experts for their best content marketing tips.

Here they are:

#1: Leverage the Power of Interviews

Without a doubt, one of my hottest content marketing tips is to do interviews… especially video interviews. In fact, it isn’t just hot… it’s downright freakin’ sexy.

david siteman garland

David Siteman Garland

Here is why you should add interviews to your content repertoire (big word!) in a fun numerical order:

  1. If you can ask questions and like talking to people, you can interview someone. No need to come up with blog topics, just ask away.
  2. Interviews are an incredible relationship-builder. Want to meet your favorite author? Connect with the influencers in your space? Nothing builds a relationship like a good ole interview (especially on video, as you will REALLY get to know someone).
  3. Replicable, replicable, replicable. There are plenty of interesting people out there in your niche to interview. I doubt you will run out of content. Not running out of content? That’s a good thing!
  4. Credibility by association. Ahhh, this is a good one. When people see you interviewing awesome people, they assume you are awesome. This is good. For example, people assume I’m probably pretty neat as I can be seen on-screen with Tim Ferriss, Seth Godin, Gary Vaynerchuk and more. You can be pretty neat too.

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21 Business Blogging Tips From the Pros


social media how toDo you blog for your business?

Are you looking for exciting tips to streamline your blogging experience?

If so, keep reading.

We spoke with 21 top experts to find the hottest business blogging tips you need to know today.

Here they are…

#1: Treat Each of Your Articles as a Product

sme contributor leo widrich

Leo Widrich

Here is a tip that completely changed my blogging game recently. A friend sent me an email, stating that the quality of the posts on our Buffer blog was declining—and yes, she was right!

Since then, the whole team sat down and rethought our blogging strategy from scratch. What we came up with is something very simple, yet extremely powerful: Treat each of your articles as a product.

Since we started to do this, our traffic and our comments are going through the roof, and our overall feeling of happiness is too. Here are some of the points we derived from this:

  • A product is only useful if you know others want it. Validate an idea for a blog post in the same way. For example, before posting an article, we tweeted a question about whether anyone was interested in learning more about multitasking. The outcome? They sure were, and the post was a big hit.
  • A product is something that people would potentially pay for. Would they also pay for your articles? Simply starting to think, “Would anyone pay for reading this?“, immediately changed the quality. We started to add research on topics instead of just opinions, many more examples and in-depth coverage. That’s the only way we could provide value that someone might pay for (even though we don’t charge for it).
  • A product needs continual iteration. So does a blog post. Hit Publish, even if you have grammar mistakes, formatting errors and so forth. You can correct these things along the way. We had also neglected to reply to comments, which triggered less overall engagement such as tweets and shares. The simple solution—don’t!
box shipping in a warehouse

Treat each of your articles as a product. Image source: iStockphoto

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Blogging for Business: How Content Can Improve Your Sales


Are you wondering how a blog can help your business?

Are you trying to figure out how content can improve your sales?

To learn more about the connection of blogging and content marketing, I interview Marcus Sheridan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy.

Marcus shares insights into the struggles marketers have to get results from business blogging. You’ll learn what to focus your efforts on and a few simple tactics that will work.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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3 Ways to Create Highly Valuable Blog Content


social media how toDo you struggle coming up with content ideas for your blog?

Or maybe you create plenty of blog posts, but they get few views and even less engagement?

If you find that creating engaging content is challenging, keep reading.

This article will identify some of the best tips, tools and tactics for creating blog content that helps grow your business.

#1: Be the resource your customers really need

What’s your ideal customer’s biggest problem? Your blog is not about your business, it’s about your customers.

If you want to attract and engage your prospects and lead them down the sales funnel, you need to focus on them and their problems.

The more you create content that helps your prospects succeed, the more engaged they’ll become with your blog.

So how do you know what your audience is struggling with?

Ask.

If you’ve been in business for a while, chances are you already know a lot of what your customers are struggling with.

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