The Top Social Media Tool for 2011 is…

social media research

If you heard about a marketing strategy that could substantially lower your marketing expenses and return 600% or more of your investment, would you be interested in learning more about it?

When Social Media Examiner surveyed 1,900 marketers in 2010, half said they wanted to learn more about this strategy.

Of those just starting out in social media marketing, 65% wanted to learn more about it. And 81% of all the marketers surveyed said they would definitely increase their use of this strategy.

No, it’s not Facebook, Twitter, LinkedIn or YouTube.

Sure, Facebook, Twitter and LinkedIn were among the top four social media tools among this group of marketers.

But what was first?



The 5 Pillars of Business Blogging Success

social media how toAre you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.

There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented.

While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement.



Blog Your Way to Corporate Success

social media book reviews“But whether it be dream or truth, to do well is what matters. If it be truth, for truth’s sake. If not, then to gain friends for the time when we awaken.”

Sounds like something from one of Shakespeare’s plays, doesn’t it? Actually, it’s a quote from Pedro Calderon de la Barca, a 17th-century Spanish playwright.

You may wonder where I found such an obscure quote. It was a comment by someone named Vigrx on my blog post titled “Using Social Media to Market Your Business.” He or she was promoting the site The fact that the quote had absolutely nothing to do with social media was a sure sign that it was spam.



Social Media Marketing Made Easy

social media reviewsDo you remember the spoon-bending scene from the 1999 movie The Matrix?

It occurs the first time Neo goes to see the Oracle after he was rescued from the Matrix. In the Oracle’s waiting room, he sees two girls floating blocks above their heads and a young boy bending a spoon.

Young boy: “Do not try and bend the spoon. That’s impossible. Instead … only try to realize the truth.”

Neo: “What truth?”

Young boy: “It is not the spoon that bends, it is only yourself.



10 Steps to Successful Video Blogging

social media how toHave you considered video blogging?

In the age where online reality is replacing actual reality in every facet of our lives, having YOUR face behind YOUR virtual real estate is paramount for people to feel close(er) to you.

This blog post will be your comprehensive guide.

Why Video Blogging?

Video blogging helps you build connections with your viewers like no other blogging format. The close second is perhaps audio.

A case in point is Michael Stelzner. He’s the face behind your favorite business blog, and he used this method to introduce himself and his website to his audience in a very effective way. Have you introduced video content to your personal or business blog? If not, why?



14 Attention-Grabbing Tactics for Launching a New Business Blog

social media how toYou’ve created a blog for your business. Now what? You’re probably asking yourself, “How do people find out about my new blog?”

The simple answer is: You have to promote your blog and let people know it exists.

Optimizing your blog for search engines is critical, but just like any website, product, book or service you create, you have to promote the launch of a new blog.

ribbonThere are a lot of ways to promote a new blog and I’m sharing 14 tactics to help you get the word out about your new baby. Heck, you could use these tactics for an established blog as well if you want a boost in traffic and subscribers.

But before you tell the world your blog exists, make sure you have completed these essential tasks first:



Are You Looking to Track Social Media Metrics?

social media book reviewsWhen Intuit wanted to analyze market sentiment about TurboTax, they used Radian6 to collect approximately 40,000 blog posts about Intuit and its competitors between January 1st and April 15th of 2008.

“None of [the team working on this project] felt artificial intelligence was going to come to their aid any day soon,” says Jim Sterne in his book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.



How to Grow Your Business With Live Video Broadcasts

social media book reviewsThree 30-something guys are surfing The Long Tail and demolishing the boundaries of traditional television broadcasting along the way.

Adam Quirk, Erik Nelson, and Aaron Valdez are the sole employees of Wreck & Salvage LLC. In addition to making customized videos for clients, they create a monthly, hour-long online video show called Tricorn.

But you won’t find them out on the town, shooting original videos of breaking news stories. They do that occasionally, but they are primarily “remixers” who take snips of existing videos and splice them together to create a mashup. And they broadcast many of these mashups on their show, streamed live on Livestream.



3 Simple Steps for Creating Social Media Visibility

social media how toIt’s been said visibility equals opportunity.

No matter how great your product, service or business is, if your prospective customer can’t find you on the web, it’s like you don’t exist.

As you know, anyone who has access to the Internet (at last count, there were 1.8 billion people), uses it to find solutions to their problems.

Here’s a three-step formula to get you started creating a visible presence on the web, resulting in more opportunities for your business: leads, prospects, sales, media queries, speaking gigs and joint ventures.



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