Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.
There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented.
While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement.
Sounds like something from one of Shakespeare’s plays, doesn’t it? Actually, it’s a quote from Pedro Calderon de la Barca, a 17th-century Spanish playwright.
You may wonder where I found such an obscure quote. It was a comment by someone named Vigrx on my blog post titled “Using Social Media to Market Your Business.” He or she was promoting the site vigrxdeals.org. The fact that the quote had absolutely nothing to do with social media was a sure sign that it was spam.
Do you remember the spoon-bending scene from the 1999 movie The Matrix?
It occurs the first time Neo goes to see the Oracle after he was rescued from the Matrix. In the Oracle’s waiting room, he sees two girls floating blocks above their heads and a young boy bending a spoon.
Young boy: “Do not try and bend the spoon. That’s impossible. Instead … only try to realize the truth.”
Neo: “What truth?”
In the age where online reality is replacing actual reality in every facet of our lives, having YOUR face behind YOUR virtual real estate is paramount for people to feel close(er) to you.
This blog post will be your comprehensive guide.
Why Video Blogging?
Video blogging helps you build connections with your viewers like no other blogging format. The close second is perhaps audio.
A case in point is Michael Stelzner. He’s the face behind your favorite business blog SocialMediaExaminer.com, and he used this method to introduce himself and his website to his audience in a very effective way. Have you introduced video content to your personal or business blog? If not, why?
The simple answer is: You have to promote your blog and let people know it exists.
Optimizing your blog for search engines is critical, but just like any website, product, book or service you create, you have to promote the launch of a new blog.
There are a lot of ways to promote a new blog and I’m sharing 14 tactics to help you get the word out about your new baby. Heck, you could use these tactics for an established blog as well if you want a boost in traffic and subscribers.
When Intuit wanted to analyze market sentiment about TurboTax, they used Radian6 to collect approximately 40,000 blog posts about Intuit and its competitors between January 1st and April 15th of 2008.
“None of [the team working on this project] felt artificial intelligence was going to come to their aid any day soon,” says Jim Sterne in his book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.
Three 30-something guys are surfing The Long Tail and demolishing the boundaries of traditional television broadcasting along the way.
Adam Quirk, Erik Nelson, and Aaron Valdez are the sole employees of Wreck & Salvage LLC. In addition to making customized videos for clients, they create a monthly, hour-long online video show called Tricorn.
But you won’t find them out on the town, shooting original videos of breaking news stories. They do that occasionally, but they are primarily “remixers” who take snips of existing videos and splice them together to create a mashup. And they broadcast many of these mashups on their show, streamed live on Livestream.
It’s been said visibility equals opportunity.
No matter how great your product, service or business is, if your prospective customer can’t find you on the web, it’s like you don’t exist.
As you know, anyone who has access to the Internet (at last count, there were 1.8 billion people), uses it to find solutions to their problems.
Here’s a three-step formula to get you started creating a visible presence on the web, resulting in more opportunities for your business: leads, prospects, sales, media queries, speaking gigs and joint ventures.
In this video I interview Merritt Colaizzi, publisher of SmartBrief, a media company that aggregates content in more than 150 daily business publications covering 23 industries (including social media). We work with SmartBrief to help us promote our events.
In this interview, Merritt talks about how social media is changing the world of publishing and how social media will continue to change the publishing world. And you’ll also get an inside look at SmartBrief’s publishing model.