Are you unsure where to turn for new article ideas?
In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.
Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog.
Would you like to make your WordPress blog more secure?
Most often, people don’t think about security measures until it’s too late. But there are some simple steps you can take to keep your blog safe.
Why Secure Your WordPress Blog?
A blog that has been hacked can suffer from loss of content, stolen data and expensive downtime. Maintaining the security of your blog helps you protect your reputation and provide your visitors with the best service possible.
Here are 5 simple security measures that you should implement on your business blog today to protect it from hacking attacks.
#1: Delete the “Admin” Username
Hackers look for blogs that use the default WordPress admin username because it’s half of the information they need to gain entry to your blog. When you use “Admin” as your username, you save the hacker a lot of time. All they’d need to do next is to figure out your password. Once that happens, they can enter your blog and do whatever they want.
The first step in making your blog secure is to create a new user profile for yourself and delete the default admin username. This makes it more difficult for someone to hack into your business blog.
Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.
Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?”
These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to grow and promote their businesses.
Here are some interesting findings from the survey:
#1: Marketers Want Most to Learn About Blogging
When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This answer is consistent with other studies, which show that the appetite for blogging education is growing.
An important trend to consider is that 28% of marketers now have mobile-optimized blogs. This is highly significant when you consider that the number of smartphone subscribers in the world has broken the 1 billion mark.
Or perhaps you were there but weren’t able to attend all the sessions you would have liked to.
In this article I’ve assembled for you 15 actionable social media marketing takeaways from some experts who presented at the event.
Here’s what they had to say.
#1: Prepare for Social Displacement
With maturity of any new industry comes disruption. Just as email, the web and search disrupted entire industries several years ago (e.g., the postal service, print publications and traditional sales), we can also expect a lot of online disruption to happen because of social media.
- Facebook messages are displacing email (it’s becoming easier to send your friend a Facebook message rather than find their email address).
- Asking friends rather than searching (more and more people are asking their Facebook friends or Google+ circles for referrals instead of searching online for a product or service).
- Listening to podcasts is beginning to replace radio.
Would you like your blog to bring in more leads for your business?
You already know you need to create awesome blog content, but there’s more to business blogging than just that.
You also need to include a few tactics to help you bring in the leads you want.
Here are some useful tactics to entice and capture leads used by top marketing business blogs!
#1: Place Opt-In Forms Around Your Blog Content
There are several areas on your blog that you can use to introduce visitors to calls to action such as free trials, free consultations or a simple mailing list opt-in form. These areas include your header, sidebar, the end of blog posts, your About page and your footer.
Unbounce, a landing page software creator, encourages people to try their software or sign up for their mailing list in their sidebar and post footers.
Have you integrated your blogging with your social activities?
Blogging can help you improve your social media marketing.
In this post, you’ll discover four tips to enhance your social media efforts using your business blog.
#1: Share Your Blog Posts in Your Social Status Updates
Not sure what to post on your Facebook wall or Twitter profile? How about links to your blog posts?
The rule of thumb is to have a 80/20 split with 80% of your updates not self-promotional and 20% self-promotional. If you use the 20% self-promotional updates to share links to your blog content, you’ll give your followers something more valuable to read than a product or service sales page.
In her ponytailed debut on the Block Blog, Crawford asked her, “Madeleine, do you know how to fix a laser aimer?”, to which she confidently replied, “Yes!”
The pair then demonstrated with charming aplomb a simple troubleshooting tidbit for Block’s medical imaging equipment customers.