How to Create a Successful Business Blog

social media how to Want to build a blog that benefits you and your business?

Do you need help managing your blog?

Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do.

You may even feel overwhelmed by all that’s involved. But don’t worry.

In this article you’ll find numerous resources and practical advice to help you through each stage of the blogging process.

Why Write a Business Blog?

A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners.

“A business blog is important because it is the optimal choice for your content marketing hub. In today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. You have to provide relevant content for your prospects, customers and the public, who spend over 10 hours a day consuming media.”—Joe Pulizzi, Content Marketing Institute

Here are 10 things you can do, along with a variety of resources you can use, to create and promote a successful business blog.

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How to Ensure Your Future Blog Posts Are Popular

social media how toAre you struggling to come up with blog posts that attract the right type of visitors?

Are you unsure where to turn for new article ideas?

In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.

Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog.

hot topic

Invest in writing about the topics that are most likely to appeal to your target audience. Image source: iStockPhoto.

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5 Steps to Ensure Your WordPress Blog Is Secure

social media how toIs your WordPress blog safe from malicious people?

Would you like to make your WordPress blog more secure?

Most often, people don’t think about security measures until it’s too late. But there are some simple steps you can take to keep your blog safe.

Why Secure Your WordPress Blog?

A blog that has been hacked can suffer from loss of content, stolen data and expensive downtime. Maintaining the security of your blog helps you protect your reputation and provide your visitors with the best service possible.

Because WordPress is such a popular platform for blogging, it’s a regular target for hacking attacks launched by people who find and exploit weaknesses and vulnerabilities in websites.

Here are 5 simple security measures that you should implement on your business blog today to protect it from hacking attacks.

#1: Delete the “Admin” Username

Hackers look for blogs that use the default WordPress admin username because it’s half of the information they need to gain entry to your blog. When you use “Admin” as your username, you save the hacker a lot of time. All they’d need to do next is to figure out your password. Once that happens, they can enter your blog and do whatever they want.

The first step in making your blog secure is to create a new user profile for yourself and delete the default admin username. This makes it more difficult for someone to hack into your business blog.

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Research Shows Blogging a Top Focus for Marketers

social media researchDo you ever wonder what tactics, tools and strategies other social media marketers are using?

Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.

Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?”

These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to grow and promote their businesses.

Here are some interesting findings from the survey:

#1: Marketers Want Most to Learn About Blogging

When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This answer is consistent with other studies, which show that the appetite for blogging education is growing.

An important trend to consider is that 28% of marketers now have mobile-optimized blogs. This is highly significant when you consider that the number of smartphone subscribers in the world has broken the 1 billion mark.

blogging takes first place graph

Blogging takes first place as the social media platform most marketers want to learn about.

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15 Actionable Takeaways From Social Media Marketing World 2013

social media how toDid you miss Social Media Marketing World in April?

Or perhaps you were there but weren’t able to attend all the sessions you would have liked to.

In this article I’ve assembled for you 15 actionable social media marketing takeaways from some experts who presented at the event.

Here’s what they had to say.

#1: Prepare for Social Displacement

michael stelzner

Michael Stelzner

With maturity of any new industry comes disruption. Just as email, the web and search disrupted entire industries several years ago (e.g., the postal service, print publications and traditional sales), we can also expect a lot of online disruption to happen because of social media.

  • Facebook messages are displacing email (it’s becoming easier to send your friend a Facebook message rather than find their email address).
  • Asking friends rather than searching (more and more people are asking their Facebook friends or Google+ circles for referrals instead of searching online for a product or service).
  • Listening to podcasts is beginning to replace radio.

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