15 Actionable Takeaways From Social Media Marketing World 2013
Did you miss Social Media Marketing World in April?
Or perhaps you were there but weren’t able to attend all the sessions you would have liked to.
In this article I’ve assembled for you 15 actionable social media marketing takeaways from some experts who presented at the event.
Here’s what they had to say.
#1: Prepare for Social Displacement
Michael Stelzner
With maturity of any new industry comes disruption. Just as email, the web and search disrupted entire industries several years ago (e.g., the postal service, print publications and traditional sales), we can also expect a lot of online disruption to happen because of social media.
- Facebook messages are displacing email (it’s becoming easier to send your friend a Facebook message rather than find their email address).
- Asking friends rather than searching (more and more people are asking their Facebook friends or Google+ circles for referrals instead of searching online for a product or service).
- Listening to podcasts is beginning to replace radio.
How to Generate More Leads With Your Blog: 5 Tips
Does your business have a blog?
Would you like your blog to bring in more leads for your business?
You already know you need to create awesome blog content, but there’s more to business blogging than just that.
You also need to include a few tactics to help you bring in the leads you want.
Here are some useful tactics to entice and capture leads used by top marketing business blogs!
#1: Place Opt-In Forms Around Your Blog Content
There are several areas on your blog that you can use to introduce visitors to calls to action such as free trials, free consultations or a simple mailing list opt-in form. These areas include your header, sidebar, the end of blog posts, your About page and your footer.
Unbounce, a landing page software creator, encourages people to try their software or sign up for their mailing list in their sidebar and post footers.
Unbounce has lead generating calls to action in their sidebar.
How to Improve Your Social Media Marketing With Blogging
Do you blog? Are you active on social media?
Have you integrated your blogging with your social activities?
Blogging can help you improve your social media marketing.
In this post, you’ll discover four tips to enhance your social media efforts using your business blog.
#1: Share Your Blog Posts in Your Social Status Updates
Not sure what to post on your Facebook wall or Twitter profile? How about links to your blog posts?
The rule of thumb is to have a 80/20 split with 80% of your updates not self-promotional and 20% self-promotional. If you use the 20% self-promotional updates to share links to your blog content, you’ll give your followers something more valuable to read than a product or service sales page.
4 Blogging Tips to Double Your Site Traffic
Jason Crawford, president of the Parts and Service division of Block Imaging, was upstaged by his six-year-old daughter.
In her ponytailed debut on the Block Blog, Crawford asked her, “Madeleine, do you know how to fix a laser aimer?”, to which she confidently replied, “Yes!”
The pair then demonstrated with charming aplomb a simple troubleshooting tidbit for Block’s medical imaging equipment customers.
Block Imaging Parts and Service President Jason Crawford and his daughter in their video debut.
The video was one of a slew of ideas that came out of a two-day retreat aimed at kickstarting a company-wide commitment to content marketing through their blog.
5 Tips to Becoming a Top Blog in Your Industry
Have you ever dreamed of becoming one of the top blogs in your space?
Are you wondering how some bloggers find success and why others struggle to survive?
If so, keep reading as I reveal five tips and techniques that have helped large blogs (such as Social Media Examiner) grow into influential and widely read publications.
First, Rethink What it Means to Blog
When I started Social Media Examiner back in October 2009, I made the decision not to call our site a blog.
Instead, I opted for the phrase online magazine.
How Content Can Spur Change for Businesses
In this video I interview Mitch Joel, author of Six Pixels of Separation and president of Twist Image.
Mitch shares insights into how content has changed the way we do business.
He also gives you insights into the questions to ask to find the right marketing strategy for your business today.
Be sure to check out the takeaways below after you watch the video.
5 Reasons Your Business Should Be Blogging
Does your business blog?
Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value?
Keep reading. This article will help you (or someone you know) understand the value of a business blog.
Is Google the Only Reason to Blog?
I have a question for you, and it’s a serious one: If you never garnered another single visitor to your company blog through search engine optimization (SEO), would you still have one?
For many, especially execs who don’t necessarily “get it” when it comes to content marketing, the answer would be, “No way!”
But for those persons and companies that have watched the magic of blogging and its effect beyond SEO, the answer would be a resounding, “Of course!”
That’s what this article is all about. There’s much more to having a company blog than just getting more visitors to your website because Google decided to send them there.
In fact, here are 5 other powerful reasons why you should be blogging, and I look forward to hearing what you would add in the comments section at the end.
