What would you say if you could add 5, 10, 100 or 1000 marketing reps to your team? For free?
What if these marketing reps would freely write about your brand and tell their friends and all they expect in return is recognition and access to insider information?
Who are these free marketers? Brand advocates. BzzAgent has recently released a new research study giving us the skinny on the habitat, behaviors and motivations behind brand advocates.
Who are brand advocates and what motivates them?
This careful study identifies many attributes of brand advocates. I’d like to discuss nine of them that will help you think through how to effectively engage advocates for your business.