Are you using hashtags in your social media campaigns?
Do you want to find tools to help manage your hashtags?
The right tools can help you launch, track and analyze hashtags across social networks.
In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.
Why Use a Hashtag?
Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.
Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.
Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.
It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.
A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.
We received over 570 nominations for our third-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs).
The list of 20 finalists is pretty impressive! Take a look for yourself below.
The Judges: Our judges include Andy Sernovitz (author, Word of Mouth Marketing & CEO, SocialMedia.org), Rick Calvert (CEO, BlogWorld) and Michael Stelzner (CEO, Social Media Examiner & author, Launch). They are currently finishing up their reviews of these sites.