7 Ways to Improve Your Social Media Engagement

social media how toIs your company’s social media as stale as last month’s bread?

Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media?

No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement.

Here are some tips to help you encourage people-to-people interaction, whether you are on Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare or Instagram.

#1: Use Facebook to Highlight Employees and Reach Out to Fans

Your company is only as good as your hardworking employees—so don’t be afraid to highlight them.

SEOmoz uses Facebook photo albums to highlight their employees.

The SEOmoz Facebook Page does an excellent job of this. Two examples in particular really jump out.

The “Then and Now” photo album: Employees provided photos from their youth along with recent photos of themselves. This is a great way to show fans the human side of SEOmoz. Plus, the baby pictures are adorable.

facebook seomoz employees

SEOmoz does a wonderful job of featuring employees, like in this “Then and Now” photo album.

The “What are Mozzers listening to?” photo album: All it took was snapping photos of employees with their headphones on and asking them what they were listening to. The result is an inside look at company culture.

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How to Enhance Your Instagram Web Profile for Improved Exposure

social media how toDoes your business use Instagram?

Have you checked out Instagram since they released user profiles on the web?

Previously, the Instagram website only let users edit their account information (and also hosted the company’s blog).

But all that changed with the recent introduction of web profiles.

Here’s what marketers need to know.

Why Instagram Web Profiles Matter

These new profiles act as an extension of the Instagram mobile app, with users now being able to comment, follow, like and view other photos on the web.

Brands, marketers and users alike can use these web profiles to encourage engagement and interaction outside of the mobile app.

starbucks instagram web profile

An example of the new Instagram web profiles.

For community managers, it’s a plus to have the ability to update and manage your accounts on the web. Having said that, Instagram web profiles aren’t necessarily a game-changer.

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