How Big Businesses Can Manage Social Media

social media expert interviewIn this video I interview Michael Brito, the author of a great new book, Smart Business, Social Business.

Michael is also the SVP of Social Business Planning at Edelman Digital.

Michael shares insights into the key factors that influence how larger businesses can benefit from engaging in social media, and how these activities should be managed.

Be sure to check out the takeaways below after you watch the video.

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How To Get Your Social Media Message Right

social media expert interviewIn this video I interview Michael Brito, vice president of Edelman Digital. Michael has worked with some big brands such as Hewlett Packard, Yahoo and Intel.

Michael explains why there’s a need to get your social media message right today and how businesses can use governance and training to do this. And you’ll also hear a great tip on how to get more out of your social media activities.

Be sure to check out the takeaways below after you watch the video.


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How Intel Connects With Consumers Using Social Media

social media expert interviewIn this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital).  Michael shares how Intel uses Twitter and video to connect with consumers.

You’ll learn Michael’s unique technique of leveraging his personal and company Twitter accounts.

Be sure to see the other takeaways below.

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