6 Powerful Social Media Persuasion Techniques

By Jeff Sexton
Published February 11, 2010

Let’s be honest, you don’t just want your voice to be added to the conversation; you want your voice to be heard, repeated, and valued—and your message to be influential. Ultimately, you’re after influence.

So what better way to understand social media than by looking at the fundamental principles of influence as taught by Dr. Robert Cialdini, professor of psychology and marketing at Arizona State University? In his seminal book, Influence, Cialdini covers six “weapons of influence” that are hardwired into our social and cognitive minds. In other words, we can’t help but behave in accordance with these laws of social interaction.

Does this sound like something useful to keep in mind during your social media engagements? Well, let’s take a look six powerful persuasion techniques:

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Top 10 Social Media Blogs – The 2010 Winners

By Michael Stelzner
Published January 29, 2010

Social media is the talk of the planet. But where do you go to learn the best tips and tactics? Look no further…

Tons of nominations came in. Our panel of social media experts carefully reviewed the nominees and finalists. What follows are the winners of Social Media Examiner’s Top 10 Social Media Blogs for 2010.

If you’re looking to reap the rewards of social media, these rich blogs need to be at the top of your reading list.

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Twitter Tips from Copyblogger’s Brian Clark (video)

By Michael Stelzner
Published November 25, 2009

In this interview, I speak with Brian Clark, founder of Copyblogger.com. Brian reveals the different ways Twitter has improved his business. In the video, you’ll also discover: