13 Tips to Combine Photos and Social Media for Greater Exposure

social media how toAre you looking for new ways to help your business stand out with social media?

Are you wondering why Pinterest is so popular?

The answer is pictures!

Photos are the perfect social media marketing tool for small- and medium-sized businesses.

Why Use Photos?

Photos are eye-candy that attract and engage readers with your offering. As the Jack (or Jill) of all trades, small business owners tend to have limited budgets—and more importantly, time—to promote their business. Therefore, each marketing element must effectively drive results.

With Pinterest‘s recent growth and Facebook’s purchase of Instagram, now’s the time to expand your social media content with photos.

To put this in perspective, Pinterest has experienced exponential growth as tracked by Nielsen, passing Tumblr and Flickr.

Concurrently, Instagram‘s growth trend monitored by Experian Hitwise has also taken off. Furthermore, don’t overlook older photo social media options like Facebook, Twitter and blogs.

26 comments

 
 

How Johnson & Johnson Uses YouTube to Create Awareness

social media expert interviewIn this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.

Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.

Be sure to check out the takeaways below after you watch the video.

6 comments

 
 

9 Small Business Social Media Success Stories

social media reviewsAre you curious what small businesses are doing to achieve success with social media marketing? Look no further.

This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.

You’re guaranteed to find inspiration for your social media marketing efforts here.

These tactics will work for just about any business—from solopreneur to multi-employee manufacturer. So let’s dive in!

38 comments

 
 

5 Tips for Using Humor in Your Social Media Activities

social media how toCan you remember something funny? Humor can go a long way with social media.

Are you considering using humor with your social media activities? If so, this article reveals some tips to get you on the right track.

Why humor?

It’s no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media?

Adding humor to your social media strategy can be a great way to get people’s attention.

If you appeal to your audience emotionally, you’ll have a much better chance that they will further engage with your brand or product. Doing so will help your customers remember you, share your content and have a better understanding of what you stand for.

Finally, an emotional appeal differentiates you from the millions of other companies out there bombarding their social channels with nothing but self-promotion.

22 comments

 
 

19 Ways to Use Images to Enhance Your Blog

social media how toDo you want to know the secrets to successful blogging? Of course the best blogs are built on top of outstanding content. This draws readers in and keeps them engaged.

But the real secret is a little deeper. Successful bloggers also know how to use visuals.

In this article, I’ll show you 19 ways to use images that will make your blog appealing to read, keep readers coming back for more and increase your credibility.

Design Essentials

First let’s look at how to use images and design for your blog.

11 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report