How to Use Social Media to Build Your Personal Brand

social media how to

Do you want to build a personal brand?

Interested in ways to differentiate yourself from others?

Social media is a great way to develop a personal identity, establish a reputation and stand out in your industry.

In this article you’ll discover how to use social media to build your personal brand.

Why Personal Branding?

To understand personal branding, start by doing a Google search for your name.

build personal brand

Discover how to build your personal brand with social media.



How to Use Quora to Increase Your Business Exposure

social media how toWant to build visibility for your business?

Have you considered Quora?

Quora is a useful place to share knowledge about your company and industry.

In this article I’ll share how to successfully use Quora to gain exposure and manage your brand.

use quora to increase business exposure

Discover how to use Quora to increase business exposure.



9 Ways to Humanize Your Brand With Social Media

social media how toDo you want to build stronger relationships on social media?

Do you know where to start?

Engaging with your social audience on a meaningful level, helps humanize your brand.

In this article you’ll find nine ways to make your brand more human on social media.

humanize your brand with social media

Discover how to humanize your brand with social media.



4 Ways Visual Design Can Improve Your Social Media Marketing

social media how toDo you have a strong visual presence on your social channels?

Do you want to build better online brand recognition?

Using consistent visual design elements in your social media marketing efforts helps people recognize your updates.

In this article, you’ll discover how using consistent colors, fonts and photo filters sets your brand up for social media success.

Why Visual Branding Is Important

There’s a secret that successful companies know about social media: A strong visual brand helps you connect with your community and effectively convey your brand’s personality. In short, it makes you memorable. Like Twizzlers.

twizzlers facebook cover image

Twizzlers social profile elements match their product branding.



13 Tips to Combine Photos and Social Media for Greater Exposure

social media how toAre you looking for new ways to help your business stand out with social media?

Are you wondering why Pinterest is so popular?

The answer is pictures!

Photos are the perfect social media marketing tool for small- and medium-sized businesses.

Why Use Photos?

Photos are eye-candy that attract and engage readers with your offering. As the Jack (or Jill) of all trades, small business owners tend to have limited budgets—and more importantly, time—to promote their business. Therefore, each marketing element must effectively drive results.

With Pinterest‘s recent growth and Facebook’s purchase of Instagram, now’s the time to expand your social media content with photos.

To put this in perspective, Pinterest has experienced exponential growth as tracked by Nielsen, passing Tumblr and Flickr.

Concurrently, Instagram‘s growth trend monitored by Experian Hitwise has also taken off. Furthermore, don’t overlook older photo social media options like Facebook, Twitter and blogs.



How Johnson & Johnson Uses YouTube to Create Awareness

social media expert interviewIn this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.

Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.

Be sure to check out the takeaways below after you watch the video.



9 Small Business Social Media Success Stories

social media reviewsAre you curious what small businesses are doing to achieve success with social media marketing? Look no further.

This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.

You’re guaranteed to find inspiration for your social media marketing efforts here.

These tactics will work for just about any business—from solopreneur to multi-employee manufacturer. So let’s dive in!



5 Tips for Using Humor in Your Social Media Activities

social media how toCan you remember something funny? Humor can go a long way with social media.

Are you considering using humor with your social media activities? If so, this article reveals some tips to get you on the right track.

Why humor?

It’s no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media?

Adding humor to your social media strategy can be a great way to get people’s attention.

If you appeal to your audience emotionally, you’ll have a much better chance that they will further engage with your brand or product. Doing so will help your customers remember you, share your content and have a better understanding of what you stand for.

Finally, an emotional appeal differentiates you from the millions of other companies out there bombarding their social channels with nothing but self-promotion.



19 Ways to Use Images to Enhance Your Blog

social media how toDo you want to know the secrets to successful blogging? Of course the best blogs are built on top of outstanding content. This draws readers in and keeps them engaged.

But the real secret is a little deeper. Successful bloggers also know how to use visuals.

In this article, I’ll show you 19 ways to use images that will make your blog appealing to read, keep readers coming back for more and increase your credibility.

Design Essentials

First let’s look at how to use images and design for your blog.



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