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Engaging with your social audience on a meaningful level, helps humanize your brand.
In this article you’ll find nine ways to make your brand more human on social media.
Are you reaching the right people at the right time?
Before customers buy your product or service, they go through a process of discovery, learning and understanding.
Customizing your social tactics based on the buying stage increases sales.
In this article you’ll discover tactics that engage customers at each buying stage and move them toward the final sale.
Why Segment for Each Buying Stage
Tailoring your marketing tactics to a lead’s specific buying lifecycle stage ensures you’re making the biggest impact, shortening the sales cycle and increasing your overall top-to-bottom conversion rates.
Do you want to build better online brand recognition?
Using consistent visual design elements in your social media marketing efforts helps people recognize your updates.
In this article, you’ll discover how using consistent colors, fonts and photo filters sets your brand up for social media success.
Why Visual Branding Is Important
There’s a secret that successful companies know about social media: A strong visual brand helps you connect with your community and effectively convey your brand’s personality. In short, it makes you memorable. Like Twizzlers.
As of March 10, 2011, it became official—the new Facebook page layout was applied to all fan pages. Now that the dust has settled, bugs addressed and some tweaks made, admins can now focus their attention on making the most of what Facebook has given them, which is a LOT of screen real estate!
Essentially, the new page layout gives over two-thirds of the available screen space to brands (see the red boxes in the image below), with Facebook reserving only its narrow blue band at the top and the right column for its own content.