How to Get More Leads With Creative Social Tactics

social media how to Do you segment and track leads?

Are you reaching the right people at the right time?

Before customers buy your product or service, they go through a process of discovery, learning and understanding.

Customizing your social tactics based on the buying stage increases sales.

In this article you’ll discover tactics that engage customers at each buying stage and move them toward the final sale.

Why Segment for Each Buying Stage

Tailoring your marketing tactics to a lead’s specific buying lifecycle stage ensures you’re making the biggest impact, shortening the sales cycle and increasing your overall top-to-bottom conversion rates.

social tactics for more leads

Find out how to different marketing tactics at each stage of the buying lifecycle to get more leads.

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4 Ways Visual Design Can Improve Your Social Media Marketing

social media how toDo you have a strong visual presence on your social channels?

Do you want to build better online brand recognition?

Using consistent visual design elements in your social media marketing efforts helps people recognize your updates.

In this article, you’ll discover how using consistent colors, fonts and photo filters sets your brand up for social media success.

Why Visual Branding Is Important

There’s a secret that successful companies know about social media: A strong visual brand helps you connect with your community and effectively convey your brand’s personality. In short, it makes you memorable. Like Twizzlers.

twizzlers facebook cover image

Twizzlers social profile elements match their product branding.

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How to Optimize Your Facebook Page for Visual Branding

social media toolsAre you wondering how to visually optimize the new Facebook page layout?

As of March 10, 2011, it became official—the new Facebook page layout was applied to all fan pages. Now that the dust has settled, bugs addressed and some tweaks made, admins can now focus their attention on making the most of what Facebook has given them, which is a LOT of screen real estate!

Essentially, the new page layout gives over two-thirds of the available screen space to brands (see the red boxes in the image below), with Facebook reserving only its narrow blue band at the top and the right column for its own content.

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