Cold Stone Transforms the Ice Cream Social With Facebook

social media case studiesIce cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook.

The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations in the U.S. and 16 countries.

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Study Reveals Why Consumers Fan Facebook Pages

social media researchHave you ever wondered why people decide to become fans of Facebook pages?  Understanding the reasons people become fans can help your business or brand develop better strategies.

In this article, I take a look at two studies.

The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media.

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How to Build Your Facebook Fan Base by Creating Experiences

social media how toIt’s obvious that Facebook pages are quickly becoming an essential part of most businesses’ marketing strategies. But how can you find ways to differentiate yourself from the competition?

In this article, I’ll take a look at how brands are standing apart from the crowd on Facebook. And how you can employ some low-cost techniques to grow your fans.

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Why Our Mascot Hasn’t Got a Name…

social media examiner's little dudeWhen you’re a new parent, you have a name all picked out for your little bundle of joy, right?

But we never got around to giving our mascot a name. And his first birthday is just around the corner! And that’s where you come in…

Would you help us name our mascot? We affectionately call him “the little dude” around the Social Media Examiner offices. We want to make this fun, so we’ve got some great prizes we’ll give away to the readers who come up with the best names. See below for details.

The Dude’s Wild Ride

It’s hard to believe that Social Media Examiner is not yet even a year old! With the help of outstanding writers and a brilliant reader base (yep, that’s you!), we’ve achieved a lot.

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5 Ways to Get the Support of Social Media Influencers

social media how toIt’s the Holy Grail of interactive marketing: getting “social media influencers”—the ones with the voice and the reach, the ones to whom everyone else listens—to endorse and promote what you’re doing.

Recently, my company managed to inspire 60 such influencers to participate in our event, called The Influencer Project, and they even took it upon themselves to help spread the word.

People like Social Media Examiner’s own Michael Stelzner, Guy Kawasaki, Robert Scoble, Gary Vaynerchuk, David Meerman Scott, and others all signed on. We were grateful beyond belief.

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How Big Brands Employ Social Media Marketing

social media interviewsI recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few.

Andy is also author of the book Word of Mouth Marketing and founder of GasPedal, a group that advises big brands such as TiVo, Dell, Sprint and Kimberly-Clark.

During this interview, you’ll gain insight into how large corporations are employing social media and you’ll also gain Andy’s insight into word-of-mouth marketing.

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Three Free Social Monitoring Tools Worth Exploration

social media toolsWe live in a world where the entire globe can have access to your name, IP address, photo and all of your public information with a simple search.

Now social media takes it one step further. I not only can find your past exploits online, but I can hear the conversations that the entire globe is having about you, right now, with a simple click (and maybe some typing too).

Twazzup, Addict-o-matic and SocialMention are three free platforms that allow you to measure your social media mettle—or more simply put, see all of the buzz or conversations surrounding your brand online, at any time.  Never heard of these platforms?  No worries, I’ve got your back!

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Facebook Community Pages: What Your Business Needs to Know

social media how toFacebook’s new community pages have created a lot of confusion for businesses.  Many companies have been surprised (and many angry) to find their brands showing up in community pages that are fully outside of their control.

The root of the anger: Businesses have invested in Facebook pages only to find community pages appearing that seem to compete with their pages.

This article is designed to demystify Facebook community pages and provide you with important actions you can take.

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5 Easy Steps to a Winning Social Media Plan

social media how toSo you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.

But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?

This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.

#1: Find Your Target Audience.

The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.

What unique aspect of your product or service attracts your target population?

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