Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook.
The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations in the U.S. and 16 countries.
In this article, I take a look at two studies.
When you’re a new parent, you have a name all picked out for your little bundle of joy, right?
But we never got around to giving our mascot a name. And his first birthday is just around the corner! And that’s where you come in…
Would you help us name our mascot? We affectionately call him “the little dude” around the Social Media Examiner offices. We want to make this fun, so we’ve got some great prizes we’ll give away to the readers who come up with the best names. See below for details.
The Dude’s Wild Ride
It’s hard to believe that Social Media Examiner is not yet even a year old! With the help of outstanding writers and a brilliant reader base (yep, that’s you!), we’ve achieved a lot.
It’s the Holy Grail of interactive marketing: getting “social media influencers”—the ones with the voice and the reach, the ones to whom everyone else listens—to endorse and promote what you’re doing.
Recently, my company managed to inspire 60 such influencers to participate in our event, called The Influencer Project, and they even took it upon themselves to help spread the word.
I recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few.
We live in a world where the entire globe can have access to your name, IP address, photo and all of your public information with a simple search.
Now social media takes it one step further. I not only can find your past exploits online, but I can hear the conversations that the entire globe is having about you, right now, with a simple click (and maybe some typing too).
Twazzup, Addict-o-matic and SocialMention are three free platforms that allow you to measure your social media mettle—or more simply put, see all of the buzz or conversations surrounding your brand online, at any time. Never heard of these platforms? No worries, I’ve got your back!
Facebook’s new community pages have created a lot of confusion for businesses. Many companies have been surprised (and many angry) to find their brands showing up in community pages that are fully outside of their control.
The root of the anger: Businesses have invested in Facebook pages only to find community pages appearing that seem to compete with their pages.
So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.
But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?
This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.
#1: Find Your Target Audience.
The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.