Fan Fiction and Social Media: Lessons From the Trenches
In this video I interview Carri Bugbee, founder of Big Deal PR, whose story is shared in the book Social Media Case Studies, Stories and Perspectives.
Carri is better known for her role tweeting as Peggy Olson, a fictional character on AMC’s Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.
Be sure to check out the takeaways below after you watch the video.
4 Free Tools to Help You Socially Monitor Your Brand
Do you know what people are saying about your brand? Do you want to know how to monitor these conversations?
Regardless of the size of your business, chances are good people are talking about you and your brand via social networks and blogs. In this article I’ll cover four free monitoring tools to help you get started.
Getting Started: How do people talk about you?
A good place to find how people know and speak of your brand is to look at the keywords and phrases they use to find your website.
You can find these metrics in the analytics package you’re using with your website. If you’re not using an analytics package like Google Analytics, Webtrends or Clicky, then brainstorm keywords and phrases that you may have heard clients/customers use in discussions you have had with them.
Facebook Community Pages: What Your Business Needs to Know
Facebook’s new community pages have created a lot of confusion for businesses. Many companies have been surprised (and many angry) to find their brands showing up in community pages that are fully outside of their control.
The root of the anger: Businesses have invested in Facebook pages only to find community pages appearing that seem to compete with their pages.
This article is designed to demystify Facebook community pages and provide you with important actions you can take.
Outsourcing Social Media: Good or Bad Idea?
One of the big concerns about using social media for business and marketing is time. Social media activities do pose a risk of drawing you in and taking up a huge amount of your day just interacting with people.
Add that the technology is changing all the time. It can seem impossible to keep up with all the tools, software, techniques, etiquette, and social media best practices.
It’s hardly surprising that people are looking to social media consultants, agencies and contractors to take on their social media activity. But should you? Let’s explore this.
