3 New Apps to Manage Your Social Networks

social media toolsAre you looking for a better way to manage all of your social accounts?

With the growing number of social networks, it can be a pain to keep on top of them all.

Below I’ve highlighted three tools to help you manage your various social networking accounts from one neat dashboard.

#1: Alternion

Just recently out of private beta testing, Alternion packs a punch with the number of networks and social profiles you can manage.

alternion add services

Each profile or account is added by logging into the original site and allowing Alternion to access your account.

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3 Real-Time Search Engines Discover Social Media Trends

social media toolsGoogle and Yahoo transformed how we find information. But now social media is creating real-time content that requires special search engines.

As online publishing platforms and social networks have exploded in popularity, there is a new need to aggregate and search the dynamic “real-time” web.

New platforms hold much promise for marketers who want to understand trends and customer problems in real time. In this article I review three of the top real-time search engines (in no particular order), and each has a unique profile that fits certain use cases particularly well.

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3 Twitter Marketing Ideas That Avoid Marketing

social media how toAre you marketing to people on Twitter? You know, pitching your wares?  Perhaps there’s a better way…

In this article I’ll present three ideas that will draw customers to you without that nasty marketing aftertaste.

One of the reasons social media is so valuable to businesses is that it offers a chance to show you’re listening.  As a result, you can gauge customer sentiment, turn prospects into clients and turn customers into brand evangelists.

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It Pays to Listen: Avaya’s $250K Twitter Sale

social media case studiesAvaya can hear you. Maybe you just praised the communications giant online – or took its name in vain. Whatever you said, it’s on the company’s radar.

At a time when businesses are using social media to promote content and start discussions, Avaya has found that listening trumps talking.

“We’re listening to social media and responding,” said Paul Dunay, Avaya’s social media ringleader, who is global managing director of services and social media marketing.

There is no Tweet that goes unturned. No forum post that goes unturned where our name is mentioned.”

What began as a way to engage and support customers has evolved beyond even Avaya’s expectations. And if Avaya ever doubted its investment in social media, those concerns are now put to rest.

A recent quarter-million–dollar sale, which began on Twitter, soundly answered that question.

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