Fan Fiction and Social Media: Lessons From the Trenches

social media expert interviewIn this video I interview Carri Bugbee, founder of Big Deal PR, whose story is shared in the book Social Media Case Studies, Stories and Perspectives.

Carri is better known for her role tweeting as Peggy Olson, a fictional character on  AMC’s Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.

Be sure to check out the takeaways below after you watch the video.

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How to Use Game Theory to Grow Faithful Followers

social media expert interviewIn this video I interview Bart Steiner, CEO of Bulbstorm, where media agencies and consumer brands can capture the passion of their fans.

Bart shares how he created the Bulbstorm community for anyone to come with their own ideas and share them with others.  He also shows how brands can use this new game theory to acquire faithful followers.

Be sure to check out the takeaways below after you watch the video.

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5 Ways to Build a Following by Giving Something Away

social media how toDo you want to build a following? Are you using free stuff to build your brand? Do you want to learn how?

From Lady Gaga to Oreo, brands have been using freebies to build a social media following for years. The details may change, but the approach is still the same—build a following by giving something away.

In this article, I’ll cover five methods to grow your following using freebies.

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3 Rewards and 3 Risks of Making Customers Brand Ambassadors

social media viewpointsAre you prepared to put your customers in charge of your brand… literally?

What would happen if you gave your customers the keys to your corporate social media channels? This article reviews the rewards and the risks marketers face as they decide how much brand control they’re willing to give up.

Marketers are just coming to terms with how to deal with customers having free rein to either praise or bash their companies, but I think there may be a new trend on the horizon—the customer brand ambassador.

You have customers who love your brand and rave about it. But their reach only extends so far. Why not give them a platform to amplify their reach and spread the word? Think about it… It really could be a beautiful partnership.

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Social Media Monitoring 101, How to Get Started

You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.

But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer:

Social Media Monitoring Is Listening

Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet looking for documents that contain keywords you select. They return those results in some sort of order that allows you to see where people have mentioned your brand, company, product or whatever you specified.

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