Are you using Google+ to promote your brand or content?
Do you want to find Google+ fans who love what you do and will share it with others?
When people share your stories, campaigns or products with their friends, they’re giving it their stamp of approval and their friends take notice.
This word-of-mouth marketing is invaluable, but how do you find these super-fans?
In this article, I’ll show you how to use Google+ to find the evangelists who want to tell the world about you.
How Do You Find Your Best Fans?
As a marketer, you want to find people who engage with your message and amplify it, spreading it on to others. These loyal fans, your brand evangelists, fall in love with your company and tell the world.
Google+ can help you find and engage with your evangelists, and lead you to a wider pool of potential clients. The process includes finding potential candidates, seeing which of those actually engage with your campaigns, and finally, those who share your campaigns with others (your true evangelists).
Prepare for Your Search
Before you start your search, create three empty Google+ circles to help you keep track of your evangelist candidates.
- Potential candidates
- People who engage
- My 100 brand evangelists
Name your circles.