Are you using Google+ to promote your brand or content?
Do you want to find Google+ fans who love what you do and will share it with others?
When people share your stories, campaigns or products with their friends, they’re giving it their stamp of approval and their friends take notice.
This word-of-mouth marketing is invaluable, but how do you find these super-fans?
In this article, I’ll show you how to use Google+ to find the evangelists who want to tell the world about you.
How Do You Find Your Best Fans?
As a marketer, you want to find people who engage with your message and amplify it, spreading it on to others. These loyal fans, your brand evangelists, fall in love with your company and tell the world.
Google+ can help you find and engage with your evangelists, and lead you to a wider pool of potential clients. The process includes finding potential candidates, seeing which of those actually engage with your campaigns, and finally, those who share your campaigns with others (your true evangelists).
Prepare for Your Search
Before you start your search, create three empty Google+ circles to help you keep track of your evangelist candidates.
- Potential candidates
- People who engage
- My 100 brand evangelists
Your customers and prospects are using smart phones.
Have you figured out how to connect with them using mobile social media marketing techniques?
Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.
With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business.
#1: Connect With Prospects On LinkedIn Mobile
The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.
From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.
Are you using social media to create awareness for the services you offer?
Keep reading as I reveal how a nursing home used social media to build a loyal local community.
Nursing Homes and Social Media?
Nursing homes, assisted-living facilities and rehab communities are not known for being active in social media—yet.
But changes in Medicare mean communication with patients and families and the employees who care for them is more important than ever.
“The way that we’re going to be paid and the way we’re going to be gauged is changing; it’s evolving as we speak,” said Scott Unverferth, director of operations at HCF Management in Lima, Ohio.
New pay-for-performance models are on the horizon for managed care companies such as HCF.
HCF has 27 facilities throughout Ohio and Pennsylvania that provide skilled nursing care, rehab care and assisted living. They have approximately 3,200 employees and have been in business since 1968.
In April 2012 they made the leap into social media and haven’t looked back.
Would you like to know how other marketers are using paid social media?
A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing.
This article will highlight seven key findings from the research.
#1: 65% of Marketers Increasing Paid Social Media Ad Budgets for 2013
The majority of advertisers surveyed revealed that they plan to increase their paid social media advertising budgets for 2013. As social media use continues to explode among U.S. users, marketers are following closely by investing heavily to stay in front of their customers.
If so, look no further.
In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and MarketingProfs.
You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.
#1: Producing Enough Content Is Top Challenge
In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge.
Are you winging it when it comes to your social activity?
The expression “social media ROI” gets tossed around frequently and you know it’s important.
But where do you start and how do you relate what to measure online with your overall business goals?
Here are four business goals, how social media can impact these goals and most importantly, how you can measure the impact of your social media efforts on these goals.
Determine how each goal below relates to your specific business goals and then choose which social media results are relevant to measure.
Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business?
The simple truth is that Facebook Pages are not being seen as often in the news feed.
Facebook reported that on average, brands reach about 16% of their fans in a typical week through posts. This news has many people wondering if Pages are still a worthwhile endeavor.
Find out how to choose the best marketing strategy that fits your business by answering these simple questions.
#1: Have multiple employees?
If so, I still recommend having a Facebook Page despite the visibility issues. Let’s face it; every marketing channel has visibility issues. You will never reach 100% of your customers all of the time. Facebook Pages have advantages for your business that Groups and the Subscribe button don’t.
Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.
Be sure to check out the takeaways below after you watch the video.
More and more businesses are using gamification to create brand awareness and drive user engagement.
Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014.
“Gamification typically involves applying game design thinking to non-game applications to make them more fun and engaging.” (From Gamification Wiki)