How Marketers Are Using Paid Social Media: New Research
Do you use paid social media ads such as Facebook ads or promoted tweets?
Would you like to know how other marketers are using paid social media?
A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing.
This article will highlight seven key findings from the research.
#1: 65% of Marketers Increasing Paid Social Media Ad Budgets for 2013
The majority of advertisers surveyed revealed that they plan to increase their paid social media advertising budgets for 2013. As social media use continues to explode among U.S. users, marketers are following closely by investing heavily to stay in front of their customers.
When it comes to keeping up with consumers, brands are putting their money where their mouth is.
8 Content Marketing Trends for B2B
Are you wondering if content marketing can help your business?
If so, look no further.
In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and MarketingProfs.
You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.
#1: Producing Enough Content Is Top Challenge
In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge.
Producing enough content is now the top challenge for content marketers.
4 Social Media Goals Every Business Should Measure
Are you winging it when it comes to your social activity?
The expression “social media ROI” gets tossed around frequently and you know it’s important.
But where do you start and how do you relate what to measure online with your overall business goals?
Here are four business goals, how social media can impact these goals and most importantly, how you can measure the impact of your social media efforts on these goals.
Determine how each goal below relates to your specific business goals and then choose which social media results are relevant to measure.
4 Unique Ways to Use Facebook for Your Business
Are you wondering how to best use Facebook for your business?
Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business?
The simple truth is that Facebook Pages are not being seen as often in the news feed.
Facebook reported that on average, brands reach about 16% of their fans in a typical week through posts. This news has many people wondering if Pages are still a worthwhile endeavor.
Find out how to choose the best marketing strategy that fits your business by answering these simple questions.
#1: Have multiple employees?
If so, I still recommend having a Facebook Page despite the visibility issues. Let’s face it; every marketing channel has visibility issues. You will never reach 100% of your customers all of the time. Facebook Pages have advantages for your business that Groups and the Subscribe button don’t.
How Johnson & Johnson Uses YouTube to Create Awareness
In this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.
Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.
Be sure to check out the takeaways below after you watch the video.
26 Elements of a Gamification Marketing Strategy
Games are everywhere.
More and more businesses are using gamification to create brand awareness and drive user engagement.
Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014.
In the last few years, we’ve also seen an increase in the number of companies that deliver gamification services and solutions including Bunchball, BigDoor Media, Badgeville and Gigya.
“Gamification typically involves applying game design thinking to non-game applications to make them more fun and engaging.” (From Gamification Wiki)
What follows is an A-Z guide of 26 elements you should be aware of when you consider a gamification marketing strategy for your business.
5 Tips for Moving Social Media Leads Into the Sales Funnel
Have you been able to turn your fans and followers into active prospects?
Are you interested in monetizing the social media channel?
Keep reading for five tips to turn fans and followers into a revenue channel.
But first…
Do Fans Mean Business?
Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands.
